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The Mental Health Struggles of Creators in the Age of ViralityThe Mental Health Struggles of Creators in the Age of Virality

The Mental Health Struggles of Creators in the Age of Virality

Going viral is every creator’s dream, until it actually happens. The rush of likes, comments, and followers feels like a…

3 days ago
The Evolution of Creator Merch: From Hoodies to High FashionThe Evolution of Creator Merch: From Hoodies to High Fashion

The Evolution of Creator Merch: From Hoodies to High Fashion

Merch. Once upon a time, it meant a plain black hoodie with your favorite creator’s name slapped across the chest.…

6 days ago
The September Refresh: Content Routines, Grid Glow-Ups & Mindset ShiftsThe September Refresh: Content Routines, Grid Glow-Ups & Mindset Shifts

The September Refresh: Content Routines, Grid Glow-Ups & Mindset Shifts

September feels like the unofficial “second new year.” Vacations are winding down, the festive season is just around the corner,…

1 week ago
Gen Z & The Mic Drop: Why Young Creators Are Driving India’s Podcasting BoomGen Z & The Mic Drop: Why Young Creators Are Driving India’s Podcasting Boom

Gen Z & The Mic Drop: Why Young Creators Are Driving India’s Podcasting Boom

If you thought Gen Z only had the attention span for 30-second Reels, think again. While short-form video may dominate…

2 weeks ago
Snackfluencers: Why Food Creators Are Becoming the New Lifestyle GurusSnackfluencers: Why Food Creators Are Becoming the New Lifestyle Gurus

Snackfluencers: Why Food Creators Are Becoming the New Lifestyle Gurus

Food content has always had a special place on our feeds. From sizzle shots to decadent chocolate pours, we’ve all…

2 weeks ago
The Rise of Poetry, Stand-Up & Spoken Word OnlineThe Rise of Poetry, Stand-Up & Spoken Word Online

The Rise of Poetry, Stand-Up & Spoken Word Online

Scroll through your feed and you’ll notice something, people aren’t just laughing at memes or vibing to music anymore. They’re…

2 weeks ago
If It’s Instagrammable, It Sells: The Aesthetic Economy of CreatorsIf It’s Instagrammable, It Sells: The Aesthetic Economy of Creators

If It’s Instagrammable, It Sells: The Aesthetic Economy of Creators

Let’s be real, half the time, we don’t buy something because we need it. We buy it because it looks…

3 weeks ago
From Matcha to Mrucha: Creators Turning Trends Into BrandsFrom Matcha to Mrucha: Creators Turning Trends Into Brands

From Matcha to Mrucha: Creators Turning Trends Into Brands

Be honest - how many times have you tried a random drink, skincare hack, or fashion trend just because you…

4 weeks ago
How Aditya Thakare Went from Social Media Star to Dhadak 2 ActorHow Aditya Thakare Went from Social Media Star to Dhadak 2 Actor

How Aditya Thakare Went from Social Media Star to Dhadak 2 Actor

From making audiences laugh online to lighting up the big screen, Aditya Thakare is living a dream many creators aspire…

1 month ago
How Creator Collaborations Win Audiences in 2025How Creator Collaborations Win Audiences in 2025

How Creator Collaborations Win Audiences in 2025

If you’ve been on the internet lately (and we know you have), you’ve probably noticed something: creator collabs in 2025…

1 month ago