Indian rapper Badshah is once again in the headlines for signing an exclusive deal with Universal Music Group (UMG). Giving back-to-back global news, Badshah is not only just the world’s no. 1 songwriter on YouTube in 2020 but he’s a global superstar now! Universal Music Group (UMG) dropped the bomb on July 29, 2021.
According to the multi-year agreement, Badshah will partner exclusively with UMG across all elements of his career, including future recordings, music publishing rights for non-film compositions, brand licensing, and partnerships. As per UMG, Badshah is the only Indian artist in history to have achieved fifteen different songs with more than 200 million video views each on YouTube. Some of the songs on the list are ‘Paani Paani’, ‘Genda Phool’, ‘She Move It Like That’, ‘Paagal’, ‘Kala Chashma’, ‘Heartless’, ‘DJ Waley Babu’, ‘Garmi’, and ‘Mercy’.
Universal Music Group (UMG) reveals, “UMG will help Badshah reach new levels of success, further elevating Indian music culture to new audiences around the globe. The partnership will be led by the team at Universal Music India, with global priority support and future music to be released by international partner labels including Capitol Records in the U.S. and EMI in the U.K., supported by UMG’s network of labels in 60+ territories, covering 180 markets.
The next phase in Badshah’s musical journey, will see him collaborating with some of the world’s most influential and popular artists from around the world, as he continues his artistic journey to bring the next generation of Indian music culture to the masses, with the first tracks to be released later this Summer.”
Sir Lucian Grainge, Chairman and CEO, Universal Music Group(UMG) expressed his happiness:
Badshah stated through UMG’s website, “I am super excited for this new episode in my life. It’s time for Indian music to enter the global soundscape and we are standing at a revolutionary juncture for the entire music scene. Indian culture has music in its blood, from its melodies to its instruments. I want to make music for everybody and bring the vibrance of India to the world with my music and I am happy to partner with the UMI team that shares the same agenda of global representation. I am someone purely driven by the power of dreams and the game plan with the teams at Universal Music is to bring all of them to life.”
Adam Granite, EVP, Market Development Universal Music Group(UMG) welcomes Badshah:
Devraj Sanyal, MD and CEO, Universal Music India and South Asia stated on UMG’s website, “There are defining moments in the course of music history for every region, when our cultural and social landscape changes forever and for me this is one of them. The greatest popstar that India has ever produced now moves his permanent house to join us at UMG, to help him navigate his next chapter and take him to his next level, and to take on the world and music listeners everywhere. I’m confident that India’s time has come and that Badshah will lead the way for Indian music to reach a highly exciting global streamscape.”
I know y’all are hopping with excitement at this exclusive news. Badshah is making it big in the music industry that too on a global scale! We can only wonder what other record-breaking storm he’s going to bring. For more details, tap HERE! Also, check out information about the rapper’s latest song by tapping on Badshah’s Latest Drop ‘Baawla’ Trending at #12 on YouTube.