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According to Instagram Blogs, Instagram for Business is ready to make Instagram Reels a fun, entertaining way to tell your brand story and get discovered by new audiences.

Reels is Instagram’s fastest-growing format and an important part of Instagram, as more and more people watch Reels to be entertained, go deeper with their interests, or discover new businesses.

Instagram announced that businesses can now work towards boosting their reels within the Instagram app to turn them into ads for the opportunity to reach new audiences and drive more engagement. Boosted Reels, will appear in the feed, Stories, the Reels tab, and the explore page to help new customers find your brand.

Instagram will now enable brands to amplify their Reels clips, via a new ‘Boost’ promotion option built into the format.

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Which reels can be boosted?

To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format.

At this time, reels that use third-party IP—such as copyrighted music, GIFs, interactive stickers, or camera filters in a reel—are ineligible for boosting, as well as reels shared to Facebook.

How do I boost eligible reels?

You can boost your reels by finding the reel in your grid in your profile and tapping Boost Post. After running your ad, remember to check your Insights to learn which ads brought in the most engagement.

Keep boosting your reels to connect with your audience and attract potential new customers.

It might be a good way to get more people engaging with your Reels content, and as Instagram notes, it is the fastest-growing content format in the app, so it’s worth consideration.

But really, the ultimate success of your short video clips will be determined by the actual content, and how well you understand what your target market wants to see from your brand and engage with.