With the final stretch of 2021 in sight, Instagram has rolled out some cool stuff to draw you to their Live Shop. Let’s have a closer look at how you can spend  your holidays shopping on Instagram.

Instagram Shop
Source: Instagram

Can’t Miss Moments

Skip the crowd with Instagram’s Live Shopping events and watch for exclusive drops and offers in the app. All of it is happening on the Instagram Shop tab – just tap on “Holiday Picks.

  • Creators have always driven style and culture forward, so they’re curating the latest trends. Discover a weekly lineup of Guest Edit collections from superstars like Paloma Elsesser (@palomija).
  • On Fridays in November, (November 5, 12, 19) look out for the #BuyBlack Live Shopping series to discover brands from talented Black creators. Also, find curated collections of Black-owned businesses to support from the likes of Zerina Akers (@zerinaackers), award-winning stylist and founder of @blackownedeverything.
  • From December 5 – 15, we’re hosting a Holiday Pop-Up Shop LIVE series. Picture the magic and charm of a holiday market, but from the comfort of your couch! More details to come.
  • Throughout the holiday season, score exclusive fashion, beauty, and lifestyle merch with a special gift from Instagram: 20% off your first purchase and free shipping, when you complete an eligible purchase in the app.


  • VEERT (@itsveert) is unveiling a limited-edition jewelry and home goods collection during a Live Shopping event on November 15 with founder Julia Lang (@julialang), Swizz Beatz (@therealswizzz), and Westside Gunn (@westsidegunn) hosted by Dennis Todisco, head of streetwear and sneaker partnerships at Instagram, and possible surprise appearances.
  • In partnership with Vogue, The Met Store (@themetstore) is launching exclusive designer collaborations with Gypsy Sport (@gypsysport) on November 11 and Brother Vellies (@brothervellies) on December 6.

Glamour Is Back on @shop

Instagram says: For the holiday season, our editors are excited to spotlight a few standouts and inspire you to shine.

  • Starting November 15, @shop will be launching Gift Guides by price — under $10, $20, $50, $100, $150, and $250. Cross everyone off your list and gift yourself too!
  • Starting November 29, All That Glitters is Gold. From finding the perfect party fit to beauty inspo and unique tablewares that set the mood, the Instagram @shop team has your glam covered. You’ll find everything from biodegradable glitter from @toodbeauty to a chic holiday table from @chefanieass to a $50 caviar sampler pack from @caviair!

Let’s go shopping!