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It has been a long-standing confusion for creators about Instagram Reels’ ranking algorithm. To clear it up, Instagram’s @Creators shared “How the Ranking Algorithm Works on Reels” just two days ago. Through this post, you will be able to determine which reels are not preferred and the importance of interaction. 

Let me highlight the above points from the post for better understanding:

Instagram determines which Reels to show based on how likely you:

  1. “Watch a Reel all the way through
  2. Like it
  3. Say it was entertaining or funny
  4. Go to the audio page to make your OWN Reel.”

Important signals:

  1. Instagram keeps a lookout for your activities. “We look at things like which REELS you’ve liked, commented on, and engaged with recently.”
  2. Your history of INTERACTING with the person who posted.”
  3. Information about the Reel such as the AUDIO track, VIDEO understanding based on pixels and whole frames, as well as popularity.”
  4. Information about the PERSON who posted and how others interacted with them.”

Types of  Reels that Instagram avoids recommending:

  1. Reels with low-resolution or watermarks.
  2. Reels that are focused on political issues.
  3. Reels created by political figures, parties, and government officials, or made on their behalf by someone else. 
Source: The Hindu

These are the points that you should keep in mind from now on about Reels. I hope y’all gained much-needed knowledge regarding Reels’ algorithm. For knowing about Explore’s algorithm, check out Understand the Background of Instagram’s Ranking Algorithm on Explore Now.