Today, the world of social media is dominated by content creators. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now depend upon the impact of creators/influencers to reach their target markets. The fact that no event seems complete without their presence only goes to show the power they hold. From being social media stars to crossing newer career milestones, content creators have definitely come a long way.

From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

Shaadi Season

2023 was an eventful year for many content creators and influencers in terms of their personal lives. So many of our beloved creators said “Yes” to their partners and many tied the knot. Another addition to the ‘engaged’ list is Prerna Mehra (@thegirlinskyhighheels) and her boyfriend of 7 years, Aryamaan Dholakia. Prerna posted the adorable proposal pictures from Dubai on her Instagram.

Where law meets finance, finfluencer Pranjal Kamra married the love of his life Priya Jain, after 15 years of togetherness. All their wedding content is just making us go “awww!

Uorfi Served At “The Nines” Restaurant For A Cause

Influencer Uorfi Javed surprised everyone by deciding to step into the shoes of a waitress for a few hours. She waited tables at “The Nines” restaurant in Mumbai for a really good cause. “Thrilled to contribute my earnings to the Cancer Patient Aid Association, and committed to continuing such acts of kindness,” said Uorfi in her post. She was spotted serving dishes and taking orders from the patrons at the posh restaurant.

Orry’s Christmas & NYE Celebrations

Orhan Awatramani a.k.a. Orry turned Santa on Christmas as he celebrated the joyous festival with the Bollywood star kids. From Ananya Pandey and Suhana Khan to Khushi Kapoor, Vedang Raina, Anjini Dhawan to Arhaan Khan and Nirvan Khan, it was a star-studded day and night. On New Year’s, Orry was seen chilling with Nysa Devgan, Tania Shroff, Muskan Chanana as well as Uorfi.

Orry creator christmas ananya pandey suhana khan

Sejal Kumar Released A New Song

1.5 years later content creator Sejal Kumar released an all-new song called “Masoomiyan” on her birthday. She always wished to be a singer since she was a child, and is finally realising her dream now. Sejal’s music video aptly showcases her hard work, sincerity, and passion. Her enchanting voice turns every note of the song into a soothing melody.

Social Media Stars Enter Jhalak Dikhla Jaa

The dance reality show Jhalak Dikhla Jaa saw 4 wild-card entries on the New Year special episode. Digital celebs like Manisha Rani, Awez Darbar, Dhanashree Verma, and Nikhita Gandhi have entered the show as wild card contestants and will compete with the existing ones.

Creators Get The Diamond Play Button

YouTuber and influencer Raj Grover receives the Diamond Play Button as he hits 11.5M subscribers on his YouTube channel. He celebrated this milestone with his family and close ones. Raj wrote in his Instagram post, “There was a day when 10k on instagram was a dream for me, and now there’s this day when im celebrating this 11 Million on YouTube with my family and loved ones!

Paayal Jain and Tena Jaiin are also the recipients of the Diamond Play Button owing to their YouTube channel: Paayal Tena Short Videos. The sisters expressed their joy on Instagram saying, “Sometimes dreams come true in form of diamonds 💎 Milestone of crossing 10Million Subscribers and getting a diamond button is checked off our bucket list ❤️

Influencers ft. Netflix Playback 2023

Netflix India partnered with influencers like Tanmay Bhat, Round2Hell, Manisha Rani, and Bhupendra Jogi for an epic crossover of the Netflix universe with the creators’ USPs. The video streaming platform seamlessly blends these social media stars into the scenes of the most loved movies and series.

Shayan Roy Hosted VH1’s 2023 Music Showdown

VH1 announced the Top 50 Videos of 2023 as part of their year-end countdown. Shayan Roy hosted the final music showdown of the year on December 31.

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!