In today’s day and age, social media is predominantly dominated by content creators. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands are now depending upon the effectiveness of online content and the impact creators/ influencers to reach their target markets. Consequently, there is a rising need for these innovators. The fact that no event seems complete without the presence of these creators only goes to show their reach and influence. From being social media stars to featuring in and promoting movies, to winning awards and attending events as panelists, creators have come a long way.

From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

Creators Bag Midday Awards

Creators and digital celebrities bagged the coveted trophy at the Midday India International Influencer Awards (IIA). Ayush Mehra won the “Outstanding Performance in Kacchey Limbu” Award, Viraj Ghelani won in the “Influential Popular Comedy Content Creator” Award. Maryam Zakaria bagged the “Stylish Bollywood actress & Content Creator” Award, and Madhurima Tuli won the “Influential Fashion & Style Icon 2023” Award amongst many others.

Isha For Cultured Wedding Magazine

Isha Borah made it on the cover of the Cultured Wedding Magazine. She is adorning a stunning Aditi Gupta lehenga with Kundan Polki jewels by Mohanlal Narayandas Jewellers. The theme of the cover was embracing Rajasthan and its vibe. The magazine also released the pictures and short film from the shoot on their Instagram page.

isha borah cultured wedding magazine creator creator-verse

Creators At World Class 2023

Aashna Shroff, Nitibha Kaul and Tanusha Bajaj attended the World Class 2023 Finale at São Paulo where best bartenders in the world competed for the precious title. ‘Carnival of Colour’ was the theme for the global finals to channel the essence of Brazil’s carnival & cocktail culture. Aashie (@pocket_dynamyte) made India super proud by making it to the top 12 for the first time in many years that too being the only female mixologist to make it that far along in the competition! She also won the People’s Choice award at the finals. The creators attended various curated events through their stay there.

Sushant’s New Song For TYFC

Sushant Divigikr a.k.a. Rani KoHEnur is making their debut as an actor as well as a singer in the movie “Thank You For Coming.” A reprised version of the old classic, Pari Hoon Main is sung by Sunidhi Chauhan and Sushant and recreated by Rahul Pais and Nariman Khambata (The Jamroom). They were elated to be able to sing with their idol Sunidhi.

MAC Cosmetics x TYFC ft. Kusha

MAC Cosmetics collaborated with Kusha Kapila a.k.a Neha from Thank You For Coming. As Neha, she talks about makeup and showcases her Top 3 MAC products in her classic South Delhi style. Kusha features the MAC Colour Excess Gel Liner, Locked Kiss Ink, and MACstack Mascara in the reel.

The Journey Trend

A new trend created by the Thank You For Coming team, the Journey trend is basically a letter to your younger self. It reminds you to pause for a while and reflect on your journey so far to see how far you’ve come. Many people jumped onto this trend including the cast of TYFC like Bhumi Pednekar, Shehnaaz Gill, Shibani Bedi, and Nikhil Taneja, Arjun Kapoor, and more. The trend uses the hashtag #IHaveComeAlongWay.

Prajakta At SMGC

MostlySane a.k.a. Prajakta Koli was a panelist at the Youth Summit on Human Fraternity and Compassion held by Satyarthi Movement for Global Compassion (SMGC). They brought together a panel of influential women leaders. From discussing the pivotal role of education in women empowerment to harnessing the power of compassion in leadership, the session was a celebration of the undeniable impact women have on fostering unity. With insights from Ms. Asmita Satyarthi, Dr. Epsy Campbell, Ms. Nahla Al-Saeedi and Ms. Prajakta, the session was a testament to the fact that when women lead with compassion, societies thrive.

The IFP Lineup

IFP Festival is back with it’s 13th Edition in Mumbai. This festival is the largest gathering of all creative enthusiasts. It celebrates all things creative and culture, and the ones who create, who shape the culture, who set the trends, those thought provoking ones, and more. This year’s lineup features creators, influencers and digital celebrities across genres such as Kubbra Sait, Gulshan Devaiah, Aakash Shah, Sumukhi Suresh, Nikhil Taneja, Dolly Singh, Jim Sarbh, Ankush Bahuguna, Suhani Shah, and many more.

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!