Indian Creators are growing by leaps and bounds. From their celebrity brand endorsements to being invited to every high-end event, to walking the ramp for fashion shows. No event is complete without the presence of creators these days which only goes to show the impact the Creator Economy has in the industry. Many brands now rely on a creator/ influencer’s reach and engagement to push and promote their product or services.

From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the Creator industry.

Srishti’s Great Indian Debut

It is an extremely proud moment for the community as content creators are now making their way to the big screens under renowned banners. Srishti Dixit is starring in YRF‘s The Great Indian Family alongside Vicky Kaushal! The trailer just dropped yesterday; it looks super fresh and seems to be a complete family entertainer.

Creators Sizzle At NYFW

From walking the ramp for designers to attending the shows, NYFW witnessed many Indian content creators and influencers at the event. It was heartwarming for the creators’ community to watch Manav and Unnati walk for Archana Kochhar while Niki closed the show for luxury brand Raas. Diipa Büller-Khosla was also spotted in New York for the Victoria’s Secret 2023 World Tour – movie screening.

Others in attendance included Meghna Kaur, Radhika Seth, Krutika, Kompal Matta Kapoor, Sanket Mehta, and Rahil Mehta.

Tanzeel To Host A Concert

Tanzeel Khan will be performing LIVE on 29th September 2023 at antiSocial club in Mumbai. His ‘Early Bird’ Phase One tickets were sold out within minutes of going live. Phase Two tickets will be going live tomorrow. It is anticipated that the songwriter and singer will be performing his original renditions at his concert.

Aaliyah and Shane Start A Podcast

The recently engaged couple spoke about their recently launched podcast “Opposites Attract” in their latest vlog. In this podcast, Aaliyah and Shane will explore the fascinating intersections of life, love, and everything in between. Two episodes are already LIVE on their new channel dedicated to the podcast. It is also available on Spotify and Apple Podcasts.

Jiya x Abhishek For Judaiyaan

Jiya Shankar‘s stint on Bigg Boss OTT 2 catapulted her to immense fame. After being evicted from the reality show, she has been busy with one project after another. Her recent music video “Judaiyaan” with Abhishek Malhan a.k.a @fukra_insaan has garnered massive love. It’s “#1 on Trending for music” on YouTube.

When Jiya met Ruhee, craziness was to ensue. Both their goofy and energetic personalities make for an extremely entertaining duo as can be seen in this reel, too.

Manisha Rani’s New Music Video

It’s raining music videos! Bigg Boss OTT 2 fame Manisha Rani featured in the music video “Jamna Paar” with Tony Kakkar. Sung by the Kakkar duo, Manisha’s fans have been raving over her performance and loving her expressions.

Viraj & RJ Karishma at Meta Marketing Summit

The speakers for a panel at the Meta Marketing Summit held in Goa were our very own Viraj Ghelani and RJ Karishma. Business leaders, measurement experts and creative thinkers shared insights about leveraging Meta to drive profitable business growth at the Summit.

creator verse viraj ghelani meta marketing summit

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Malhar Kalambe In Uber’s Commercial

Environmentalist and Digital Creator, Malhar Kalambe featured in Uber India‘s commercial starring Sonu Sood. Uber is celebrating 10 years in India and they showcased this transition beautifully. The winner of “Sustainability Creator of the Year,” Malhar represented his initiative Beach Please India in the ad film.

Stay tuned to know more about the creator-verse. See you next week!