In recent years, India has witnessed an extraordinary surge in the realm of content creation, marking a transformative shift in the entertainment landscape. Fueled by the need to create relatable content, and engage the audience, the content creation industry has blossomed into a dynamic and influential force. From being social media stars to crossing newer career milestones, India has become a hotbed of creative talent, producing diverse content across various genres. The growth of content creation in India is poised to leave an indelible mark on the global media landscape.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Netflix Wrap Party 2023
Netflix India celebrated the year that was by throwing a kickass party with many creators and digital personalities present. Kusha Kapila, Kullu, Srishti Garg, Apoorva (@the.rebel.kid), Tanmay Bhat, Nick (@beyounick), Srishti Dixit, Nicole Concessao, RJ Mahvash, Anu Menon, Raunaq Rajani among others. Shalmali Kholgade serenaded the attendees with her powerful voice.
Meta EOY Party 2023
Netflix is not the only one who knows how to end the year in style. Meta also hosted an End of the Year party inviting a bunch of stellar creators along with the star Chay Akkineni and singer Prateek Kuhad. We spotted Ankush Bahuguna, Dharna Durga, Arun Singh (@thejhumroo), RJ Abhinav, Raghav Sharma, Shreyas Mendiratta, and Shivani Paliwal.
It’s Raining Shaadis
Mukti Mohan and Kunal Thakur had the most dreamy wedding ever in the presence of their friends and family. Vrushika Mehta and Saurabh Ghedia tied the knot in a beautiful ceremony. Another couple to get the ‘Happily Married’ tag are Shriya Jain and Rishav Jain.
Apple Creator Workshop ft. Creators
Apple hosted a bunch of digital figures at a workshop last week to teach them noteworthy tricks and learn what their iPhones can do. They tested the limits with the low light photography where all the pictures were shot and edited on an iPhone 15 Pro – something you’d expect when you have the power of 7 lenses in one camera. Experimenting with toggling your picture settings in ‘Edit’ mode can work wonders and elevate the image. The attendees included the likes of Aashna Shroff, Anaita Shroff Adjania, Tarini Shah, Komal Basith, Khushaal Pawaar, Anupriya Kapur, Swati Mukund, Sherry Shroff, Kritika Goel and more.
Kusha and Prajakta on Film Companion
In collaboration with Tata Play Binge, Film Companion brings together two of the most successful creators in India. From a ’90s throwback about Shah Rukh Khan to Succession, Kusha Kapila and Prajakta Koli (@mostlysane) in conversation with Anupama Chopra, have some great recommendations for you.
Sushant a.k.a Rani Speaks At The D&I Edge Summit ’23
The beacon of transgender rights activism, Sushant Divgikr a.k.a Rani Kohenur was a panelist at the prestigious Diversity Equity and Inclusion (D&I) Edge Summit, 2023 by Diageo. The summit was convened by ASCI and UN Women‘s Unstereotype Alliance. Rani spoke extensively about changing the narrative around performance art and intersections between marginalised communities.
“Here’s hoping we have many many more brands opening up and embracing diversity and including people in the work force basis merit and here’s hoping we become more inclusive and not exclusive as we move along and ahead ❤️❤️” said Rani in their post.
Awez and Nagma At The Rebel Moon Promotions
Awez Darbar and Nagma Mirajkar visited Tokya to attend the action-packed space opera Rebel Moon‘s promotional events. The movie is set to stream on Netflix on December 21. They were present at the press conference and the red carpet event where Awez interviewed the cast members of the movie. They also enjoyed an authentic Japanese dinner with the rebels.
Malvika Sitlani Is Indewild’s Ambassador
Founded by Diipa Büller-Khosla, skincare brand Indewild announced Malvika Sitlani as their Dewy Lip Treatment Ambassador. They launched the new lip product in India in the form of a fun sketch video where Diipa and Malvika act as news reporters who announce this breaking news.
Kanan Gill In A Netflix Christmas Movie
In their Instagram announcement post Netflix wrote, “@kanangill is the lead in a Norwegian Christmas rom-com 🥹 ^ Is a sentence we never thought we’d say but we’re so glad it’s true ❤️” And we couldn’t agree more. The ace comedian had the pleasure of acting in a Christmas movie called ‘Christmas As Usual’ which is streaming on Netflix. It is a bilingual movie in Norwegian and English.
Shirin Announces Her Pregnancy
Shirin Sewani revealed that she is expecting a baby with husband Udayan in the most unique manner on her Instagram. She wrote, “Little Chinky/Chinku arriving soon! 🐣 3 years of happily annoying each other and becoming a family of 3 #US🧿” The announcement post looks like a movie poster with all the minute details.
YouTubers Attend The YouTube Gaming Event
YouTube Gaming hosted a fun event for their community members called the #Gameverse. We spotted popular YouTubers like Ashish Chanchlani, Kaashvi, Naman Mathur (@ig_mortal), Salman Ahmed (@ig_mamba), Ankkita Chauhan, and Raj Varma (@snaxgaming).
Stay tuned to know more about the creator-verse. See you next week!
