In the world of beverages, Coca-Cola has established itself as a global powerhouse, renowned for its iconic branding and unparalleled marketing strategies. Beyond its bubbly concoction, Coca-Cola’s marketing strategies have played a pivotal role in propelling it to unparalleled success. Since the humongous success of Share A Coke, the brand has been setting new benchmarks of success, one campaign after another. A few months back, Coca-Cola released a TV Commercial starring Tiger Shroff for their Coke Zero’s advertisement, which already received all the attention and love. To further the admiration, Coca-Cola has opened the campaign for social media, Tiger Voiced By Others, with digital stars and many influencers hopping on the trend already.
Coke Zero is a taste sensation that defies the laws of flavour! It allows one to indulge in the irresistible fizz and tantalising taste of Coca-Cola without the guilt of added sugar. Coke Zero is a variation of Coca-Cola that was introduced in 2005. It is a sugar-free and calorie-free carbonated beverage designed to offer a similar taste experience to regular Coca-Cola but without the added sugar.
Coca-cola and its out of the box approach
Coca-Cola’s marketing journey has been a riveting tale of innovation, emotion, and enduring impact. From its humble beginnings to becoming a global icon, Coca-Cola’s strategic branding, memorable slogans, and ability to evoke emotions have made it a cultural touchstone. Through effective campaigns, Coca-Cola has consistently connected with consumers, transcending boundaries and spreading joy. Coca-Cola’s marketing strategy is a testament to the brand’s enduring success.
The Tiger Voiced By Others Campaign
Using Instagram as the primary platform, Coca-Cola has expanded its TV Commercial into a digital campaign. In one of the innovative campaigns of our times, it comes with a fun twist. While Tiger is gulping down Coke Zero at lightning fast speed, he does not share his thoughts. Rather, his thoughts are voiced by social media stars and influencers who give it a fun twist. Hence the name, ‘Tiger Voiced By Others.’
Influencers on the Tiger voiced By Others Campaign
Many digital world personalities have added their unique touch to the trend. Stars such as Abish Mathew, Urooj Ashfaq, RJ Kisna, RJ Naved, RJ Malishka, and RJ Praveen are already a part of the campaign. All of these people have a wonderful social media following that will help Coke Zero turn into the newest viral sensation of the internet world.
While Urooj Ashfaq makes the voiceover about herself and how Tiger Shroff can only think about her while having the attention-demanding Coke Zero, Abish Mathew on the other hand makes the voiceover sound like a regular conversation one has with oneself but of course, adds his humorous touch.
RJ Kisna on the other hand entertains everybody with his silly but extremely funny banter that is a mixture of rhyming words, and funny description of how Coke Zero is irresistible. RJ Malishka lends her voice to Tiger’s thoughts while singing her way through his emotions.
While RJ Praveen speaks his interpretation of Tiger Shroff in a rhythmic flow very similar to that of a Radio Jockey, RJ Naved picks up a funny accent and dialect that is hilarious to hear. All these social media influencers are a treat to the ears and we can’t wait for other influencers to try this trend.
Coca-Cola has hit the bull’s eye again this time with their Tiger Voiced by Others Campaign. If you haven’t seen it, do it now. Tell us in the comments below who is the influencer who rocked the challenge.