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Chingari, the short video sharing platform, formed a new collaboration with Gringo Entertainments. This alliance will focus on uplifting independent artists and regional music. Also, the cooperation aims to support the rise of Punjabi music culture.

Check out Gringo Entertainments’ post captioned as:

“Jab #Gringo ka shor @chingari_in par bajega toh aag lagegi🔥
Gringo Entertainments is now on the Chingari App!
Go visit the app and make some exciting videos with our songs!”

Sumit Ghosh, CEO & Co-founder of Chingari revealed, “The very objective behind the formation of Chingari was to become a platform that fosters the growth of art and artists and this collaboration is one of the many steps that the brand has taken in the direction of fulfilling this objective. Gringo Entertainments is one of the fastest-growing music labels in the country; it has become a source of motivation and entertainment for the entire audience and hence we are sure that this collaboration will enthrall the audience with energetic and musical Punjabi beats.”

Gringo Entertainments
Sumit Ghosh (Source: Exchange4media)

Source: Exchange4media

As per the deal, Chingari is the socio-commerce partner for Gringo Entertainments. Whatever songs the music label produces will be promoted on the Chingari app. Users will be able to get access to Punjabi songs this way. From this collaboration, the two platforms will be able to expand their reach which will result in more audience engagement and growth. Branding and promotions will play a major role in it.

Presenting Avneet Singh Mac:

Gurmit Singh Sandhu and Avneet Singh Mac, Founders of Gringo Entertainments stated, “Working in the music industry has always been a dream. With strategic planning and collaborations with renowned Punjabi stars, we have been able to release back-to-back tracks, which made our company stand strong in the industry. With our collaboration with Chingari, we hope our music content will get a wider reach amongst the right target audience.”

Deepak Salvi (Source: Chingari Blog)

Furthermore, Deepak Salvi, COO & Co-founder of Chingari expressed, “With Chingari, Gringo Entertainments can be assured of audience-specific branding and promotions, ensuring better market penetration. Associating as the official socio-commerce partner for all music videos produced by Gringo Entertainments, they can expect an array of innovatively exciting strategies for the brand’s reach, while the audiences can begin the countdown to some amazing music tracks in the time to come.”

After the ban of Tiktok, Chingari wasn’t the only app that gained momentum. You can check out the others apps by tapping Hopping on the Wagon of Trending Apps After Tiktok.