Instagram via its official creators account @creators has announced Branded Content Ads. The new feature is designed to help creators level up their reach and get even more eyes on the content they make for a brand. Let’s have a look at this new Branded Content Ads feature.
When a creator partners with a brand, the brand may ask for their permission to promote the post. This new feature will allow brands to turn the creator’s organic post into an ad.
Branded Content Ads are useful for exposure to new audiences and thereby increase distribution.
In case you didn’t know. A creator has full control over allowing a brand to promote their content.
Creators can give permission for branded content by tagging the brand partner in the post and then toggling on the “Allow Brand Partners To Promote” option.
To allow brands to promote an already existing post. Follow these steps:
Account level permissions will allow brands to boost any organic post that a creator tags them in using the paid partnership label. The permission will also allow brands to run ads from a creator’s handle which will not appear on their profile. The following steps should be followed to grant account level permission.
Above all, Creators will get notified when ads from their handle go live! In fact they can view all the active ads in Settings > Creators > Branded Content ads > Active Ads.
For your reference we are also leaving behind the official Branded Content Ads Instagram post by @creators account themselves.
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