Twitter celebrated its 26th Twitter for Good Day on 20th May 2022 and announced it on the Twitter Blog. The company celebrates the coming together of different communities.
“Today, May 20, marks our 26th Twitter For Good Day, a company-wide biannual day when Tweeps around the world come together for the communities that we serve. Every day, the Twitter for Good team brings company and community together as a force for good through various partnerships and activations. However, on Twitter for Good Day, everyone at Twitter is encouraged to participate in activities that benefit their local communities. This year marks a return for many to in-person volunteering, something that was largely paused due to the COVID-19 pandemic. Because of the pandemic, our teams were able to adapt and still hold four virtual Twitter for Good Days“.
As per their blog, whether it’s training students in online safety and media literacy skills, serving meals and playing bingo with seniors, or conducting mock interviews with aspiring tech professionals, Twitter for Good Day is a chance to get out and learn about our neighbors and collectively make a difference where we live and work. Follow #TwitterForGood to see what’s happening around the world.
They mentioned all the communities they brought together over Twitter and how achieved different milestones, launched new Arthouse, and more.
Milestones for our employee matching program
“Today also marks a total of $10 million dollars donated through our employee matching program since its launch in August of 2018. Since its inception, the program has evolved significantly, including a ten-fold increase in the number of organizations we support. Tweeps have been especially successful at launching their own personal campaigns, raising dollars from friends and family to then use against our employee match. During major world events, we’ve also increased the number of dollars matched by Twitter. Thus far, our employees have donated to 3,318 organizations in 50 countries.”
Launching ArtHouse for Good
ArtHouse, Twitter’s in-house content creation team for brands, and Twitter for Good have joined forces to launch ArtHouse for Good, a new social impact initiative that helps nonprofit organizations amplify their voice on Twitter. They wrote, “We’ve collaborated with partners around the world to elevate their content through pro bono, world-class creative content production and consultation. This includes editing and optimizing content, bringing in talented artists and creators, and providing strategic guidance around best practices on Twitter. We’ve also worked in lockstep with our creative colleagues on Twitter NEXT to bring these projects to life. Some examples mentioned were-
Promoting environmental conservation with IPAM Amazoni
Amplifying Dalit History Month with the National Campaign on Dalit Human Rights
Responding to the war in Ukraine with Médecins Sans Frontières (MSF)
For the coming updates by the platform, they mentioned how they are committed to uniting profit and purpose and harnessing the power of the company to strengthen healthy public conversation.