Ajio, a prominent player in the Indian e-commerce industry, has recently introduced a novel platform named Ajiogram. This innovative platform is poised to revolutionise the Direct-to-Consumer (D2C) sector with a strong emphasis on content-driven interactive commerce. Ajiogram is designed to empower homegrown D2C brands by providing them with the tools to engage in creative storytelling, customise their brand stores, and access a comprehensive marketing support system.

Empowering D2C Brands

Ajiogram’s primary goal is to onboard around 200 exclusive Indian D2C brands by the following year, making it a significant player in the market. This platform offers a unique opportunity for brands to harness the power of content-driven commerce, enhancing their ability to connect with customers by putting their products in context.

Ajiogram by Ajio

Content-Driven Interactive Commerce

One of the standout features of Ajiogram is its emphasis on content-driven interactive commerce. Brands can utilise the platform to tell their stories in a captivating manner, helping customers connect with their products. This storytelling aspect not only differentiates brands but also fosters a deeper and more meaningful connection with their customers.

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Influencer and Celebrity Recommendations

To further enhance the shopping experience on the platform, it will feature product recommendations from prominent influencers and celebrities nationwide. This not only adds a personal touch to the platform but also aids customers in making informed purchasing decisions.

Brand-Building Assistance

Ajiogram goes a step further by providing comprehensive marketing support to brands. This assistance is designed to propel brand growth and help them gain visibility in a crowded marketplace. The platform serves as a canvas for brands to communicate with their customers effectively.

Supporting Young Startups

Ajiogram’s commitment to empowering young startups is evident in its approach. It provides a platform for budding content-driven startups that may have struggled to showcase their unique stories and products. This inclusive approach aims to foster innovation in the D2C space.

The Perspective of Brands

Pallavi Desai, the Co-Founder of Creatures of Habit, expressed their enthusiasm for Ajiogram, stating that it provides a valuable space for startups like theirs to tell their stories and connect with customers through compelling content. This is a sentiment shared by many brands looking to leverage the power of content-driven commerce.

The Vision of Ajio

Vineeth Nair, CEO of Ajio, has a clear vision for Ajiogram. He believes that it will bring together a multitude of innovative and mindful D2C brands, providing them with the tools to scale and accelerate their growth while benefiting from Ajio’s seamless shopping experience. Ajiogram aims to support the emergence of the next generation of fashion startups in India.

Exclusive Brands on Ajiogram

Ajiogram is set to feature a variety of exclusive D2C brands, including Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, among others. These brands represent the diverse and creative landscape of Indian D2C fashion.

Ajio introduces Ajiogram


Ajio’s launch of Ajiogram signifies a significant development in the D2C e-commerce sector in India. This content-driven platform provides brands with a unique opportunity to engage with customers, tell their stories, and customise their brand stores. With comprehensive marketing support and endorsements from influencers and celebrities, it is poised to empower D2C brands and contribute to the growth of India’s fashion startup ecosystem.