Firstly, there are brands and then there is Instagram and when you combine both, you get an interesting combination of Instagram brands. Instagram brands are based on the direct-to-customer business model. This model facilitates direct interaction between the buyer and the seller which builds the trust of a physical store with the convenience of online buying. Dear ladies, to amp up your summer staples, we found the top 5 Instagram accounts you need to follow right now.
Noor Chikankari
We don’t even need to mention how fashionable and trendy chikankari weaving has gotten in recent times. From Bollywood celebrities to influencers, everybody is seen wearing a chikankari kurta all the time. The credit can also be given to how the age-old weaving has adapted itself to modern silhouettes like short kurtas that you can pair with jeans or a chikankari co-ord set. Chikankari kurtas are our top pick to beat the heat. Made in breezy cotton fabrics, these let your skin breathe.
Noor chikankari built its empire on Instagram by delivering authentic chikankari kurtas at affordable prices. They have a wide range of design, fabric and pattern options available to suit the needs of different clientele.
The Loom
Saree, the 6 yards of sheer elegance, is increasingly becoming a fashion favourite. Many designer houses now have a dedicated saree collection and many modern brides have ditched lehengas and opted for sarees on their big day. The comfort saree brings is unparalleled and it only increases many-folds when it’s a cotton saree.
Kohl-rimmed eyes, oxidised jewellery, Kolhapuri chappal and a cotton saree have now become a whole vibe. This combination can be seen on many influential people that it would be rather backward to not opt for one.
The loom offers an exclusive range of cotton sarees prepared by the finest artisans of India. They preserve the local Indian culture while giving them a global stage. Not just saree but you can find a variety of outfits that can be your perfect summer fit. Celebrities such as Karishma Kapoor, Dia Mirza and Malaika Arora have picked The Loom for their summer preferences. Creators such as Prajakta Koli (MostlySane) and Shraddha (Kiki&Shradz) also have The Loom as their personal favourite.
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Lazy Lemons Studio
The Indian market is flourishing in ways we could not have imagined. Instagram has been the perfect catalyst to grow this business spirit of India to every nook and corner. Sustainable fashion has been more accessible because of Instagram’s growing community. When conscious clothing meets maximalism and comfort, it’s a deadly combination that can not be loved. It lets your skin breathe without hampering the style quotient.
The lazy lemons studio checks all the above-mentioned boxes. A brand known for using repurposed textiles, their fabrics are super soft on the skin and a perfect fit for summer months. Their bold prints are not gender specific making it fashion for all. From a range of shirts, and tops to jackets, the Lazy Lemons Studio go for artistic prints and vibrant colours.
Papaya whims
Gone are the days when cotton clothes were “ghar ke kapde.” Now cotton is a luxury fabric used by big designer houses that create contemporary clothing from it. These exclusive pieces can be carried with ease and elegance in the most high-profile places. Cotton has now been the champion of sustainable clothing. It has been increasingly used in modern pieces such as kaftans and Co-ord sets.
Papaya Whims is one such brand that brings out the richness of cotton. Pairing it with traditional block printing, they create a range of the latest designs. Their kaftans are oh-so-chic and can accompany you from day to night. They are also known for their leisure ways such as shorts and shirts which can be your best friend for the summer months. After all, lounging is a key trend which needs to be paired with a trend wardrobe.
Babhru
There’s a new trend on Instagram that has gripped its users. The soft girl era is here dominated by blushed cheeks and feminine dresses that are made straight from a garden. These short dresses are the epitome of comfort and fashion. Cotton dresses are the trendiest of the lot. They are summer favourites that do not allow one to feel the slightest discomfort. They are absolute wardrobe essentials and suit every occasion. Cotton dresses are available in so many patterns, it becomes almost impossible to choose only a few.
Babhru is our favourite choice for cotton dresses. Theirs is the most cottony cotton dress you’ll ever see. Even their feed is so refreshing that we visit it a couple of times during the day to refresh ourselves from the heat. Designed in earthy tones and pastels, their summer collection is a must-have.
Now that we have dragged ourselves to the pit, why not jump into it gracefully? So let’s add everything to the cart and soothe our burning hearts.
Tell us in the comments below your destination for summer staples.
