What's Up With What's Up Wellness?

This Kolkata-based wellness startup brand aims to revolutionise the way Indians take supplements.

What's Up Wellness is a health and wellness brand that was founded in India in 2021 by Vaibhav Makhija and Sayantani Mandal.

The Beginning

The company's mission is to make wellness fun and easy to consume- in the form of gummies.

The Aim

WUW sells vegan and gluten-free and non-GMO superfood gummies that aim to better your hair, skin, nails, sleeping patterns, and mood.

The Products

They appeared on the 2nd season of Shark Tank India, securing cumulative funding of Rs 60 lakhs from three sharks on the show.

Shark Tank

Unilever Ventures, the venture capital arm of Unilever, has invested ₹24.40 crore in the WUW,  their first entry into the health and wellness sector in India.

Unilever Ventures

They also received angel funding from brands like Clovia and Sirona Hygiene in 2022.

Angel Investments

They aim to become a 100-crore brand in the next two years and have grown more than 12 times in the past year, with a 40% repeat customer rate.


What’s Up Wellness plans to use the funds for team and product development as it continues to expand.

Future Plans

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