The couple, Vivek Prabhakar & Shubhra Chadda sold their Bangalore house for Rs. 45 Lakh in 2010 to start a souvenir company, which clocked a revenue of Rs. 66 Crore.
He is the founder & director of Chumbak Design Pvt. Ltd. and has extensive experience in marketing & management roles in varied industries.
She is the co-founder of Chumbak Pvt. Ltd., who was also featured in the Forbes 2018 W-Power Trailblazers list.
They were frustrated with India's limited souvenirs, so they created vibrant, modern options for travellers.
Shubra's design made Chumbak colourful, laying the foundation for a brand known for creative products, whereas, Vivek handles marketing shenanigans.
Started online sales in 2009, they gained momentum. Vivek joined full-time in 2011, strengthening Chumbak's foundation for success.
Chumbak expanded beyond souvenirs, receiving VC funding in 2012. Products like bags, stationery, and more were added to fuel growth.
With a shift from souvenir-only to a household brand, the brand grew rapidly in 2013, opening a 2500 sq ft store in Bangalore.
By 2015, Chumbak achieved 300% year-over-year growth, expanded to Southeast Asia, and found significant success in Japan.
Recognizing the growth potential of the brand, Goat Brand Labs, an investment firm acquired investment, aiming for a 400-500 crore brand.
Chumbak's success is attributed to a sharp focus on bold, youthful designs, resonating with a dynamic target audience.