IFP SEASON 15

The Croffle Guys Are Turning Desserts Into Viral Content and a Full Blown Brand!

"The Croffle Guys" is a Mumbai based dessert brand that brought croffles, a croissant and waffle hybrid, into the spotlight.

What really sets them apart is their marketing. Their creative, cinematic reels have gone viral, making the brand as entertaining as the product.

The 3 founders and their cinematic, brand first reels have gone viral, making people crave the content as much as the dessert.

Veer Pinto brings a strong creative background from the film industry into the brand’s storytelling.

Amay Thakkar focuses on building the product and scaling the business with consistency.

Rahul Vohra adds a cinematic and performance driven edge to the brand’s identity.

The brand grabbed attention on Shark Tank India where their pitch stood out for its creativity and confidence. They secured a major investment to scale further.

The idea was born during a trip to Thailand, where the founders discovered croffles and decided to bring the concept to India.

From Santacruz and Andheri to Matunga and Chowpatty, their outlets across Mumbai have quickly become popular dessert spots.