Tata Consumer Products has entered the ready-to-drink cold coffee market with the introduction of Tata Coffee Gold Cold Brew.
Tata Coffee Gold Cold Brew is a premium offering crafted using the finest Arabica coffee beans sourced from Tata Coffee's estates.
The product aims to cater to evolving consumer preferences for refreshing and flavorful cold coffee options.
Tata Consumer Products plans to leverage its extensive distribution network to make Tata Coffee Gold Cold Brew available across major cities in India.
Tata Coffee Gold Cold Brew is ready-to-drink, offering a convenient and accessible option for consumers on-the-go.
The launch aligns with Tata Consumer Products' strategy to diversify its portfolio and tap into the growing demand for ready-to-drink beverages.
They also aim to position the beverage as a sophisticated and indulgent choice for coffee enthusiasts seeking a high-quality cold coffee experience.
Tata's entry into the cold brew coffee market signifies its commitment to innovation and meeting the changing needs of consumers.