From her early days as a producer at BuzzFeed to her remarkable success as a YouTube sensation, Safia Nygaard has become an influential force.
Safiya explores the world of Google's fashion recommendations and follows its suggestions for a full week
In this Frankenstein-esque video, she combines all her liquid lipsticks to create a unique and massive custom shade.
Safiya challenges herself to wear only one specific color, from head to toe, for an entire day
She tests out a custom clothing app, ordering personalized garments to see if they match her expectations.
Safiya explores the concept of culturally accurate fashion by donning outfits from different cultures around the world.
She purchases a mystery box of makeup products that were deemed unsellable by Amazon and tries to use the products.
Safiya attempts to recreate a Bob Ross painting using edible frosting instead of traditional painting supplies.
Safiya lets a fashion app choose her outfits for an entire week, showcasing a range of styles and experiencing the app's recommendations.