Reliance Consumer Products Limitedhas unveiled the revival of the legendary beverage brand Campa Cola.
Reliance Consumer Products Limited (RCPL), a subsidiary of Reliance's retail arm, has relaunched the iconic beverage brand Campa.
Reliance acquired Campa from Pure Drinks Group for approximately Rs 22 crore last year.
The Campa portfolio includes Campa Cola, Campa Lemon, and Campa Orange in the sparkling beverage category.
The launch aligns with RCPL's strategy to promote Indian brands with rich heritage and deep connections with Indian consumers.
The Campa range offers five different pack sizes including 200ml, 500ml, 600ml, 1,000ml, and 2,000ml options.
This launch strengthens RCPL's FMCG portfolio, which includes heritage brands like Sosyo Hajoori, Lotus Chocolates, and its own brands like Independence and Good Life.
This revival will help Reliance tap into the nostalgia associated with the brand among older consumers as well.
Campa, with 50 years of heritage, promises "The Great Indian Taste" to consumers this summer.