All About Kriti Sanon's Skincare Brand 'Hyphen'

Indian film actress Kriti Sanon has stepped into the skincare arena with a brand that promises simplicity, effectiveness, and affordability.

Kriti Sanon has partnered with PEP Technologies (parent company of mCaffeine) to launch a skincare line called Hyphen.

The Launch

She is not only the face of Hyphen but also serves as the co-founder and chief customer officer of the brand.


Hyphen aims to provide straightforward and practical skincare solutions to its customers.

The Brand

The brand emphasizes a combination of natural ingredients and scientific expertise to deliver products with multiple skincare benefits.

Hyphen's Mission

They initially introduced four products, all of which are clinically tested, Peta-certified, vegan, and environmentally conscious.

Vegan Certified

The skincare brand's product range is budget-friendly, with prices ranging from INR 449 to INR 649.

Budget-Friendly Beauty

The products include an SPF 50 sunscreen, a glow serum, a face cream for oily and combination skin, and one for dry skin.

The Products

Customers can find Hyphen's products and learn more about the brand on their website,

Let's Hyphen

Next: All About Alia Bhatt's New Joint Venture With Reliance