All You Need To Know About TikTok & Universal Music Rift

Learn about the TikTok and Universal Music disagreement. They're having issues over money and AI, and it's causing problems for musicians.

What Is The Rift About?

Universal Music Group is set to remove its music from TikTok due to failed negotiations with ByteDance, TikTok's Chinese parent company, on a new deal.

Royalty Dispute

Royalties are the primary issue leading to the rift, as UMG seeks better compensation for artists each time their music is played on TikTok.

UMG & TikTok's First Deal

In 2021, UMG partnered with TikTok to provide 1.5 billion users with access to video content.

UMG's Source Of Profits

UMG not only profits from licensing recordings to TikTok but also from streaming services, TV, movie producers, & more.

Why Is UMG Taking Such A Decision?

UMG's decision is viewed as supporting artists, which positions the company well in the current discussion on artist payment.

The disagreement between UMG & TikTok also underscores growing concerns about AI replacing human creativity in the music industry.

AI Influencing Music Industry?

According to UMG, TikTok's proposed deal provided a rate that was considerably lower than the payment offered by other major social platforms.

A Low Rate Deal

The rise of platforms like TikTok & Spotify has influenced music creation. With songs shortening for short-form content, artists adapt to quickly engage users for royalties.

Who's Next For UMG?

Next: Interim Budget 2024