Generative AI Innovations At Adobe MAX 2023

Adobe MAX reveals three major new models in Adobe's Firefly family, showcasing groundbreaking generative AI innovations.

Adobe's Mission

Adobe's CEO, Shantanu Narayen, aims to reshape creativity and empower creators for a new era of digital experiences at MAX in Los Angeles.

Expanded Bandwidth

Adobe introduced 100+ AI updates in MAX for Creative Cloud apps, including Illustrator, Photoshop, Lightroom, Premiere Pro, After Effects, & Adobe Stock.

What's New?

Adobe MAX 2023 unveiled three new models - Firefly Image 2 Model, Firefly Vector Model, and Firefly Design Model.

Firefly Image 2

A next-gen imaging model, offers superior creative control, higher-quality imagery, improved human rendering,  & enhanced text alignment for creators.

Firefly Vector Model

A vector graphics model in Adobe Illustrator, Text to Vector Graphic integrates generative AI for logo, web graphics, and icon creation.

Firefly Design Model

The Design Model in Adobe Express enables instant template design with professional layout, Firefly Image Model, Adobe Stock, and Adobe Fonts.

All-new Express

Express's all-in-one editor streamlines content creation & editing, now coming soon to mobile for faster & more accessible tasks.

Adobe GenStudio

Merges content ideation, creation, production, and activation with Firefly generative AI for real-time enterprise content demands.

Adobe's Outlook On AI

"Let the robots do the work" encapsulated Adobe's AI enthusiasm at this year's Adobe Max.

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