Coca-Cola is launching Lemon-Dou as a part of their global strategy to explore emerging opportunities into the alcoholic beverage market in India.
The company is conducting pilot tests for low-alcoholic and ready-to-drink (RTD) beverages, such as Lemon-Dou, for their Indian audience.
The company is conducting pilot tests for low-alcoholic and ready-to-drink (RTD) beverages, such as Lemon-Dou, for their Indian audience.
It has established dedicated facilities in India specifically for the preparation and distribution of alcoholic RTD beverages, distinct from those for non-alcoholic RTD beverages.
It has established dedicated facilities in India specifically for the preparation and distribution of alcoholic RTD beverages, distinct from those for non-alcoholic RTD beverages.
As a part of test launch, Lemon-Dou, is priced at ₹230 for a can in multiple states, indicating a rapid market entry strategy.
As a part of test launch, Lemon-Dou, is priced at ₹230 for a can in multiple states, indicating a rapid market entry strategy.
Lemon-Duo was initially launched in Japan in 2018.
Lemon-Duo was initially launched in Japan in 2018.
The move into alcoholic beverages aligns with the firms' strategy to grow its total addressable market, including new categories.
The move into alcoholic beverages aligns with the firms' strategy to grow its total addressable market, including new categories.
Coca-Cola categorizes alcoholic beverages into three segments, including hard seltzers, hard alternatives like Lemon-Dou, and pre-mixed cocktails.
Coca-Cola categorizes alcoholic beverages into three segments, including hard seltzers, hard alternatives like Lemon-Dou, and pre-mixed cocktails.
In October 2023, Coca-Cola introduced Jack Daniel’s alcohol in the US, marking another move into the alco-bev sector.
In October 2023, Coca-Cola introduced Jack Daniel’s alcohol in the US, marking another move into the alco-bev sector.
India is known to be Coca-Cola's fifth-largest market globally, where the firm has perceived double-digit volume in the past months.
India is known to be Coca-Cola's fifth-largest market globally, where the firm has perceived double-digit volume in the past months.
The brand aims to establish the alcoholic beverage market with great future expansion, highlighting the importance precise quality.
The brand aims to establish the alcoholic beverage market with great future expansion, highlighting the importance precise quality.