Aimee Song turned her design blog into a full-time career, partnering with major brands & launching her own clothing line, Song of Style, while advocating for mental health.
Influencer, blogger, & fashion designer with 5M+ followers, Forbes 30 under 30, & featured in The Business of Fashion's top 500 influencers.
Whether seen at Paris Fashion Week, or inspiring with her Instagram style, or collaborate with top brands like Chloe, La Mer, & Volvo. She's done everything
Her book "Capture Your Style," was a New York Times best-seller, followed by "Aimee Song: World of Style" in 2018. Her brand is a dream for influencers.
Started blog in 2008 studying interior architecture. Began with interior design & transitioned to fashion. Privately documenting her life, that led to a following.
At 21, saving money during college, she started her blog. Despite growing her audience, she didn't go full-time because of her job and passion for design.
Her words: "Be yourself, stay authentic. Comparisons are natural, but stay true to your unique voice. Embrace your differences, & your audience will find you."
It became a career. Bloggers & influencers set fashion standards. No single definition of beauty, real people & influencers now rule.
Rather constantly thinking about what's next, she now is focused on being present, enjoying time with loved ones, & savoring the moment.
Started with decor & design interests, the blog evolved into a unique fashion hub & diverse community, exploring various aspects of life & the world.