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Tarini Shah: Brand’s Gen-Z BFF or The Gen-Z IT girl?

If you’ve been on Instagram or YouTube in the last few years, chances are, you’ve seen Tarini Shah pop up…

4 months ago

From Reels to Real Life: This Creator Duo Is Sibling Goals

There’s sibling love - and then there’s “we share a content calendar and a camera roll” love. Meet Gurleen &…

4 months ago

All Eyes on the Feed: India’s Creator Highlights This Week

Big collabs. Viral drinks. Global beauty brand invites. India’s top digital creators have been breaking the internet - and the…

4 months ago

Inside a Creator’s Stack: Tools they swear by in 2025

Gone are the days when all a creator needed was an iPhone and vibes. In 2025, the average Indian content…

4 months ago

10 Unique Rakshabandhan Gift Ideas from Indian Creators

Because nothing says “I love you but I’ll still roast you” like a perfectly curated gift from their favourite creator…

4 months ago

India’s Chaos-Loving Creator Gangs Ruling Instagram in 2025!

There’s friendship, and then there’s “We post Reels together, edit each other’s captions, and share a tripod” friendship. Welcome to…

4 months ago

The Unfiltered Truth About Creator Friendships and Support Systems

In the world of social media influencers, filters, formats, and fast-moving fame, it’s easy to believe a content creator’s journey…

4 months ago

Best friends, Brand Briefs and Algorithms: Inside the Gen-Z Creator Friendships

The Rise of Gen-Z Creator Friendships Online There was a time when friendship meant passing notes in class and exchanging…

4 months ago

Why Did Bhuvan Bam Trademark Iconic Character Titu Mama?

Content creator-turned-actor Bhuvan Bam has taken a significant step in protecting his creative work as he takes the step to…

2 years ago

Ranveer Allahbadia Welcomes Cannes Sensation Nancy Tyagi On His Podcast

Nancy Tyagi captured global attention with her stunning appearance at Cannes 2024, where she dazzled in a self-designed outfits including…

2 years ago