marketing

An Exclusive Interview With Anshul Gupta, Founder and CEO of GoPromoto

Viral campaigns, heart-rendering narratives, and engaging conversations – this and much more is what GoPromoto, an influencer marketing agency that…

2 months ago

“Is Tanmay The Next Piyush Pandey?” Debates The Advertising World

Pick any advertising professional and ask them who their inspiration is. The answer you are bound to get will be…

2 months ago

Know What Makes The Calvin Klein And Jeremy Allen White Spring Campaign A Hit

Successful brand campaigns are strategic initiatives that not only effectively communicate a brand's message but also leave a lasting impact…

4 months ago

Meet Soupsalu: The Influencer Behind Netflix’s Interesting Killer Soup Campaign

A mysterious billboard took the city of Mumbai by surprise, posing a bizarre question: "Killer Soup kab milega?" Little did…

5 months ago

Influencer Marketing Is Growing Faster Than Traditional Marketing in India

According to a recent report by Insider Intelligence released on September 6, 2023, spending on influencer marketing is surging remarkably,…

7 months ago

Google Created Puzzles For Taylor Swift To Reveal New Tracks From “1989 (Taylor’s Version)”

Taylor Swift is known to keep her fans on their toes with her career moves: whether it's dropping unexpected albums, changing…

8 months ago

Is AI The Future Of The Ad & Marketing World? 87% CMOs Think So

"Creativity at a Crossroads" is the topic of discussion in Dentsu Creative's 2023 Global CMO Report. The report conducted a…

8 months ago

Everything You Need To Know About Financial Influencer Proposal By SEBI

India's market regulator, the Securities and Exchange Board of India (SEBI), recently unveiled a proposal aimed at tightening the reins…

8 months ago

The Elixir Nahar Fashion World: Not Just A Love Expert, She’s A Fashion Queen

Not just love, she's got game when it comes to fashion too! We're talking about the Senior Marketing Manager at…

9 months ago

Small Change Investment App, Deciml, Has The Best Brand Campaigns

Founded by Satyajeet Kunjeer, Deciml is a an investment app that automatically rounds up online transactions and instantly invests the…

9 months ago