To make content discoverability easier and more efficient, Spotify has introduced an option for listeners to rate their favorite artist podcasts. Tagged as ‘ratings for podcast’, it is a star rating system that improves podcast discoverability by highlighting shows’ popularity.
According to Spotify, the ratings will give listeners an opportunity to support their favorite podcast shows and enable a two-way feedback loop between creator and listener. As a part of the activity, users will be able to rate the podcast after listening to it in a range of 1-5. The stars will be publicly displayed on the podcast’s show page on Spotify, along with the total number of ratings the show has received.
With the introduction of ‘Podcast Charts’, Spotify listeners will be able to shower love and show their support to a particular artist and their podcast while also making its discoverability better for others. Moreover, the feature will also give them additional support to decide the next podcast to listen to that will show five-star ratings.
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As per the official blog, podcast ratings will serve as the first chance to draw new listeners in, they have the potential to build instant interest. Ratings also give creators a big-picture view of how they’re doing, which they can then use productively by asking for more specific feedback—via Q&As on Spotify and in off-platform social conversations. We recommend that creators start building their ratings by letting their audiences know to rate them on Spotify. (Check out Anchor’s blog for more on how to take advantage of this new feature!)
The new rating feature will be available in nearly all markets where podcasts are on Spotify. It will start to roll out to users over the coming days.
The launch of the star system podcast charts feature is in line with Spotify’s aim to organize haphazard listeners’ structured podcast listening experience.