Snapchat Launches New ‘Dual’ Camera Option

Say hello to Snapchat’s new ‘Dual’ recording option-

As outlined by Snapchat: “With Dual Camera, Snapchatters can create content using their front and back-facing cameras simultaneously.”

This is similar to BeReal, and Instagram’s new Dual/Candid options, though Snapchat is looking to push the functionality beyond situational selfies, and more towards participatory, creative trends.

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Snap is trying to put a more Snap-specific spin on its variation, as opposed to just blatantly replicating the same functionality in its app.

As you can see in the image given below, users will have the choice of several Dual output formats, including vertical, horizontal, picture-in-picture, and cut-out.

Aside from enhanced creative capacity for regular users, that could also open up more interesting options, with brands now able to invite participation in all new ways, which could help to spark new trends in the app.

Snap actually previewed the option at its Partner Summit as a part of its ‘Director Mode’, which provides more advanced editing tools within the app, to facilitate more creative expression

Director mode will also, eventually, facilitate 360 content creation, as Snap leans into the next stage of digital creation, with more immersive, all-encompassing camera tools.

The platform still touts its unique, and valuable younger audience reach, it is currently on the back foot in this respect, which may delay its more advanced projects, including, potentially, its AR-enabled Spectacles.

Given this, it makes some sense that Snap’s looking to break out some of its Director Mode features into the main app, while Dual mode also ties into broader usage trends, and could be a valuable engagement-focused addition.

This is why Snap is putting the function ‘front and center’ in the function bar in the app, as opposed to making it an additional Lens option, to help encourage usage.

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