Categories: BlogsBrands

Know All About India’s First Virtual Jewellery Showroom By Senco Gold & Diamonds

The recent technological advancements are so rapid in nature, that it’s becoming difficult to keep up with them. It’s already been 2 years since the launch of Metaverse. Feel like yesterday, right? Now, that you can create your own universes in the digital world, a lot of brands and businesses are also open to adopting this phenomenon. The famous jewellery brand Senco Gold & Diamonds has launched India’s first virtual showroom called “Sencoverse.” Launched on Metaverse, the virtual showroom aims at connecting with the new age customers to redefine their shopping by providing them with a more customised and seamless experience.

Senco Gold & Diamonds, which recently made its debut on stock exchanges, will offer an end-to-end shopping experience to its users through ‘Sencoverse’. Right from hassle-free browsing to the selection of items to receiving the chosen pieces at their doorsteps, this virtual showroom has many benefits. Customers can access ‘Sencoverse’ from the comfort of their devices by visiting their website https://www.sencoverse.com/ and entering some basic information. This is a significant leap in the company’s digital transformation journey.

Also Read: The Growth Of India’s Wearable Tech Market

What The Stakeholders Think

The virtual showroom on the metaverse offers an immersive, interactive, and gamified shopping experience.Sencoverse, the digital platform from Eastern India’s largest jewellery retailer, is a convergence of technology and artistry to bring the brand’s exquisite jewellery to life in the virtual realm,” Senco Gold & Diamonds says in a release.

We believe that the digitally savvy millennials and Gen Z shoppers are the future of retail, and we want to be at the forefront of providing them with the personalised and convenient shopping experiences they want and need,” said Suvankar Sen, MD and CEO of Senco Gold & Diamonds. “With Sencoverse, we are confident that they will embrace this innovative way of shopping. This initiative is not only a testament to our commitment to innovation, but also a strategic move into the future of retail,” he adds.

This is a major milestone in our journey to offer innovative services to our customers. Senco Gold & Diamonds is one of India’s most trusted brands, known for its craftsmanship and quality. We are proud to continue this tradition in the digital realm with Sencoverse. It currently showcases 100 of our exquisite products from the Everlite Collection and others, and we plan to expand our product range in a phased manner,” added Joita Sen, Director and Head of Design and Marketing, Senco Gold & Diamonds.

About Sencoverse

The meticulously designed virtual showroom allows customers to explore a diverse collection of over 100 exquisite jewellery products. It provides 360-degree views of jewellery items in stunning 3D detail, along with interactive features for zooming in and learning more about the products. Sencoverse enables customers to experience the elegance of these finely crafted pieces in a whole new dimension. The showroom also has an integrated Try On feature, allowing customers to virtually try on jewellery items using augmented reality technology and visualise how each piece would look on them.

The Kolkata-based jewellery retailer has also launched an interactive treasure hunt game within the virtual platform. There are four missing jewellery pieces hidden throughout the Sencoverse. Users who can locate all four pieces will be rewarded with 500 points, which can be redeemed at any Senco store for discounts and offers. The Sencoverse website helps users navigate through the virtual store effortlessly with easy-to-understand instructions available at all times.

About Senco Gold & Diamonds

The jewellery brand was listed on the stock market on July 14, 2023, after raising ₹405 crores via IPO, which comprised a fresh issue of equity shares aggregating up to ₹270 crores and an offer for sale (OFS) of equity shares up to ₹135 crores by a shareholder, SAIF Partners India IV Limited. Senco Gold & Diamonds intends to utilise ₹196 crore of net proceeds from the fresh issue towards funding working capital requirements and the rest towards general corporate purposes. 

The firm generates nearly 85% of its revenues from gold jewellery, 10-11% from the sale of diamond jewellery, and the remaining 3-4% via sales of platinum, silver, and other products. As of March 31, 2023, Senco Gold has 136 showrooms (75 company-operated and 61 franchisees) in 96 cities and towns, across 13 states in India. The company also sells products through various online platforms, while it also undertakes wholesale exports of its jewellery primarily to Dubai, Malaysia, and Singapore.

Sencoverse proves to be yet another milestone for the advanced technical abilities our nation possesses. This could be the start of a whole virtual shopping ecosystem altogether!

Riya Shah

She's one in a million, because the name is that common. Writing, hopefully not. Reads to escape the mundane reality and writes to create her own. A keen listener and observer of all things good with a crazy memory. Passionate about travel, books and food. She hopes to author a book someday and catch every sunset across the world.

Leave a Comment

Recent Posts

Indian Actress Tabu to Star in ‘Dune: Prophecy’

Renowned and extremely talented Indian actress Tabu has been cast in a recurring role in…

7 hours ago

Billie Eilish’s New Song Finds Its Way To The Heartstopper Season 3 Teaser

Netflix's much-loved series Heartstopper is set to return for its highly anticipated third season. Fans…

8 hours ago

Confused What To Watch? Prime Video Has The Best Recommendations!

Amazon Prime Video is known for its creative ad campaigns. In its latest advertising campaign,…

2 days ago

Ola CEO Bhavish Aggarwal Sparks Debate As He Lashes On LinkedIn Over ‘Pronouns Illness’

A recent controversy involving Bhavish Aggarwal, CEO of Ola, and LinkedIn has ignited a debate…

2 days ago

Everything You Need To Know About Mona Patel, The Style Icon Who Dazzled At The Met Gala 2024

Hey, fashionistas! The Met Gala 2024 is sure wrapped up, but the dazzling debut of…

2 days ago

The Tragic Death of Landy Parraga: Revisiting Online Safety in the Age of Social Media

In the digital age, where sharing our lives online has become our second nature, the…

3 days ago