It’s the month of Pride and the celebrations to mark the month have started everywhere.
Pride Month is a time to recognize the impact that the LGBTQIA+ community has on our society, and here at Snap we’re celebrating it in a number of ways, both for our Snapchat community and our internal team.
In 2020, Snap and Pride Media teamed up to ensure the spirit of Pride, deeply rooted in activism, marches on. The partnership brought the iconic publisher of LGBTQ outlets The Advocate and Out together with Snapchat for the first time to spotlight diverse, queer-identifying change-makers advancing equity for all people in every US state, with the help of Snap’s augmented reality capabilities and creator community.
In 2021, they talked about inclusivity. Snapchat team noticed how the snapchatters wanted that brands should become more careful about brands being inclusive. Snapchat users were looking for brands that make a real stand, and look to enact real change or impact through their business presence and/or process.
This year, on Snapchat, they teamed up with Patrick Starr, beauty mogul and digital creator, to launch his #GRWMPRIDE Hosted-Spotlight Challenge. From June 1 through June 13, Patrick wants Snapchatters in the US to show how they get ready for Pride on Spotlight for a chance to win a share of $10,000. Snapchatters can submit their videos here, via the Spotlight Trending Page.
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As per the Snapchat blog, In addition to showing your Pride on Spotlight, Snapchatters can also express themselves this month and beyond with new Stickers and Bitmoji looks! Gear up for colorful celebrations in a new Bitmoji Pride Tank Top, and Bitmoji Pride stickers and pronoun stickers will also be available to share with friends. Tons of Pride Lenses are also available, with a new Lens launching in the coming days.
On Snap Map, look out for designated stories from Pride events around the world, and carry the Pride flag with you as you share your location with friends.
And throughout the month, Snap is holding space for our team members to reflect on the community’s history by hosting an array of in-person and virtual events like the Pulse Nightclub Remembrance Reflection Council, Building an Inclusive Household for LGBTQIA+ Children panel, and a Drag King Performance featuring Landon Cider. Happy Pride Snapchatters!