New AI Features For Snapchat, Includes AI-Generated Snaps & New Tools

Popular for sending disappearing snaps to friends, social media platform Snapchat is adding new generative AI features, including AI-generated Snaps, an AI-powered extend tool, and more. These new features are gradually rolling out for Snapchat+ subscribers globally. Over 7 million Snapchatters have joined Snapchat+, a subscription tier that offers access to the latest features which help customize their app experience, get creative, and have even more fun with friends. 

In a blog post on its official website, Snap said that Snapchat Plus users can tap on the AI icon on the toolbar on the right side of the screen to open Snapchat’s image generator interface where the user can type in prompts or choose preset options to generate an image. The AI-generated image can then be edited and shared just like a regular snap.

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There are already so many ways for Snapchat+ members to express themselves with AI, whether they’re creating an original Generative AI Bitmoji Background or Chat Wallpaper, transforming themselves in imaginative ways with Dreams, or learning about the world through conversation with My AI. Now, Snapchat is offering subscribers even more ways to create, edit, and capture images that inspire continued connection through visual conversation.

The Extend Tool

The company introduced the AI-powered extend tool that broadens the picture and fills the background space using AI, making the subject of the photo appear farther away from the camera. It can be accessed through the toolbar by tapping on the ‘Crop’ icon and selecting the new ‘Extend’ button at the bottom of the screen.

The Dreams Feature

Snapchat has added more ways of using this feature that helps generate imaginative AI selfies with friends. The company has announced that Snapchat+ subscribers will get one free pack of eight Dreams a month.

My AI: Review

Over two months ago Snapchat began rolling out My AI, an AI-powered chatbot, to its global community of more than 750 million monthly Snapchatters. Today, over 150 million people have sent over 10 billion messages to My AI, making it among the largest consumer chatbots available currently. 

“We have been inspired by the ways our community has adopted conversational AI, with millions using My AI to foster creativity and connection with friends, receive real-world recommendations, and learn more about their interests and favourite subjects,” said Snap in its blog. They further shared some of the most popular conversation topics, based on learnings from their community in the US, India, France, and Great Britain. 

Hot Conversation Topics

From writing poems about your closest friend to finding activities to do with family, My AI always has a recommendation to share.

• Nearly 6 million conversations asking for art and design inspiration
• Nearly 2 million conversations looking for tips about planning a birthday party, wedding, graduation, or baby shower
• Approximately 4 million conversations looking for tips on playing guitar and writing songs

Real World Recommendations

My AI is becoming a go-to source for real-world recommendations, from travel to personal shopping, and more.

• Approximately 5 million conversations asking for recommendations for top tourist destinations
• Over 1 million conversations planning visits to Disneyland, Disney World, and other theme parks
• Nearly 1 million conversations about hotels and other travel accommodations

Food & Dining

• Approximately 5 million conversations asking for restaurant recommendations
• Over 5 million conversations about McDonalds, and nearly 1.5 million conversations about Starbucks
• Nearly 8 million conversations about pizza, over 3 million conversations about sushi, and over 2 million about ice cream
• Over 3 million conversations about recipe ideas
• Nearly 2 million conversations about inspiration from healthy meals and snacks, with over 1 million conversations about smoothies, smoothie bowls or tea recommendations

Beauty & Fitness

• Over 12 million conversations asking for recommendations on skincare, makeup, nail care, fragrance, sunscreen, and other cosmetics
• Nearly 11 million conversations looking for recommendations on hair care
• Over 8 million conversations inquiring about fitness

Shopping & Gadgets

• Over 16 million conversations about clothing and apparel
• Nearly 5 million conversations looking for info on consumer electronics, another 5+ million asking about mobile apps, and nearly 4 million asking about mobile phones
• Nearly 4 million conversations about footwear
• Nearly 3 million conversations about accessories, including nearly 1.5 million conversations about women’s clothing

Pets

• Over 25 million conversations about pets-
• with 12 million conversations about dogs
• and 7.5 million about cats

Auto

• Snapchatters use My AI to help them learn about cars, with 65 million conversations and counting.
• Nearly 8 million conversations about BMW, Kia, Audi, Ford, Mercedes-Benz, Chevrolet, Toyota, Tesla, Honda, and Volkswagen

Sports

• Over 10 million conversations about sports news
• Over 46 million conversations Asking My AI about soccer
• Over 5 million conversations asking My AI about Ronaldo, and over 1.5 million about Real Madrid
• Nearly 5 million conversations about basketball, and nearly 5 million conversations about the NFL
• Over 1 million messages asking My AI about cricket

Entertainment

• Over 10 million conversations about celebrity and entertainment news
• Nearly 4 million conversations about Netflix, and over 1.5 million conversations about Stranger Things
• Over 2 million conversations about TV shows, with Grey’s Anatomy, South Park, and Eurovision among the most popular programs
• Over 3 million conversations about music, with Lana del Rey, Harry Styles, and Billie Eilish among the top artists

Education

• Over 5 million conversations looking for information about colleges and universities
• Over 3 million conversations and questions about languages, with French, Arabic, Spanish, English and German garnering the most interest
• Over 1 million conversations just about historical events, including the Cold War, the Industrial Revolution, World Wars I and II, Queen Elizabeth, and more

Snapchat believes that conversations with My AI have the potential to help deliver more relevant content and experiences across Snapchat, and they will continue to innovate in this area to improve the experience offered to their community.