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Triller, the AI-powered open garden technology platform for creators today announced the launch of its latest Beauty and makeup IP, Glam Guru, In partnership with beauty brand Renee Cosmetics. Glam Guru is also joined by leading fashion and beauty influencer and short-form video star Mrunal Panchal AKA Mrunu as a Mentor. Mrunal will guide the contestants as the competition progresses through a masterclass, social media posts, and content updates.  

Glam Guru is a hybrid model Make-up IP for talented makeup artists to provide them with a platform to showcase their skills.  

Five makeup artists from across the nation will be shortlisted to participate in the competition. Over the course of three weeks, the contestants will showcase their prowess in creating different makeup looks including Bold, Unique, Unfiltered, Trendy, and Mystic through short videos, following which they will compete live on Triller’s exclusive property TrillerTV for the title of Glam Guru.

Makeup is not about blending in but letting the best you shine through! Glam Guru shines the spotlight on selected artists to give a boost to their careers. The winners will go head to head to win an exclusive brand collaboration opportunity and gift hampers from Renee Cosmetics. The winner will also get a vanity kit, hairstyling appliances, and a master class with Mrunal Panchal.

The finalists will be listed as Makeup vendors on WeddingWire India app, the Indian Subsidiary of The Knot Worldwide, a leading online marketplace for couples to find top-rated wedding vendors. 

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Commenting on the launch Rohan Tyagi, VP Strategy and Operations, said “It is an exciting time in our India growth story. A lot is changing, rather evolving. We are in the process of launching many fun IPs for Indian creators in the coming months. As always the goal is to create an ecosystem with room for everyone and one in keeping with the rapidly evolving digital entertainment space. Makeup is a very popular segment in the social media space and we’re delighted that Renee has joined hands with us to provide exposure and opportunities for creators”

Aashka Goradia Goble, Co-Founder, Renee Cosmetics said “Renee is creating a new age cosmetics brand for the Indian customer powered by innovation, we want to make professional makeup easy for the everyday woman. We believe Triller shares the same ethos. With Glam Guru in addition to providing an avenue for makeup artists and creators alike to get exposure, we want to help create opportunities for them to hone their skills.

This year our goal is to continue to expand so touching base with the right audience is critical in establishing our brand.  Glam Guru will bring a lot of fresh talent to the platform resulting in more meaningful consumer-brand interactions and also an opportunity for us to contribute to the burgeoning makeup industry in India.”

Mentor Mrunal Panchal shares her thoughts on coming on board “The makeup industry is booming and there are a lot more opportunities for makeup artists. Glam Guru is a great initiative for artists and learners to highlight their talents and get recognition for their work.  I’m excited to be a part of their journey and hope to guide them the best I can.”

“Being India’s leading Wed-Tech platform we have seen an influx in demand for skilled makeup artists in the Indian Wedding Industry. With newer trends being adopted in the Indian Wedding industry, people are excited about fresher, on-trend looks. Glam Guru is a refreshing way of culling out the best from the talented pool of makeup lovers and creators in India. We too at WeddingWire India try to give the best possible selection of wedding vendors to our couples that is why we are excited to be media partners for Glam Guru.” said Anam Zubair, Associate Director of Marketing – WeddingWire India.