Meta Launches New Assistance Tools for LGBTQ+

According to Meta, a part of the broader celebration of Pride Month is happening on Meta, today they launched a new mini-site, created in partnership with the National LGBT Chamber of Commerce (NGLCC), and it aims to provide support and assistance for LGBTQ+ owned small businesses via a range of tools, case studies, events and more.

As noted, the initiative is another element in Meta’s Pride Month push, which also includes a range of stickers and effects on Facebook, Instagram, and Messenger to help users take part in the celebration.
The focus on SMB-specific support stems from the latest data, which shows that almost a third of LGBTQ+ small business owners have reported losses of 50% or more during the pandemic. 

Of course, most SMBs have been hit hard in the period, but Meta also notes that LGBTQ+ businesses often face bigger challenges in securing assistance

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The new mini-site is primarily focused on video tips, with a heap of content related to business management, funding, and more.

The new mini-site is primarily focused on video tips, with a heap of content related to business management, funding, and more.

“While 80% of businesses impacted by the pandemic expect to make a full recovery this year, it will be harder for the LBGTQ+ community as they face more barriers and points of discrimination when accessing capital, community building, and future planning due to intersectionality.”

The emerging economic downturn looks set to exacerbate that pain, and as such, all communities need support, and the dedicated assistance measures for LGBTQ+ companies are another element in that broader push. 

On another front, Meta has also released a new version of its ’LGBTQ+ Cultural Guide’, which is designed to ‘educate and inspire authentic ways to support the LGBTQ+ community on our platforms and beyond’.

There’s a range of ways to show your support during Pride Month, and these tips provide additional guidance, both for businesses and regular users, in diversifying your spending, and helping to amplify the key messages of the event.