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MerchGarage, the merchandise store is a creator-driven premium merchandising and social commerce platform that helps artists such as digital creators, bollywood celebrities, musicians, movie production houses, influencers, and brands to sell their official Merchandise to their fans and potential customers across the world. MerchGarage backed by One Digital Entertainment has partnered with YouTube Merch Shelf for an end-to-end integration to introduce listing & discoverability of the creators’ merchandise on their respective YouTube channels as well as to enable transactions.

This association will enable MerchGarage to have an envious lineup of some of India’s top celebs, artists, and brands to integrate their merchandise. Customers can buy the products from the website and from the creator’s YouTube channel. There are two ways to select and buy from YouTube-The store tab which is visible on the YouTuber’s channel and from the listing which is visible under their every video. This will enable social commerce on their YouTube channels.

Example of how the store tab looks on a YouTube channel

As released in the Press Release, YouTube’s Merch Shelf will allow the creator to connect their merchandise at MerchGarage with their YouTube channel so that their merchandise is available all across the channel, featuring their merch underneath their videos in a store tab on their channel page. This will ensure that the fans and viewers can now easily discover the merchandise of their favorite creator right on YouTube while watching the content and will further boost the creator economy by creating an additional source of revenue and engagement.

The latest merch launch includes apparel and products by India’s biggest pop artists & brands including Badshah for his EP Retropanda, leading creator and Bollywood actress Prajakta Koli, Indian cricketer Yuvraj Singh, Marathi content creators Bhadipa, world’s largest Bollywood digital community InstantBollywood, Chef Saransh Goila, Manoj Muntashir, Euphoria, Zaeden, Sejal Kumar, Pearle Maaney as well as Dharma Productions for the 20 years of the iconic movie Kabhie Khushi Kabhi Gham along with recently launched merchandise for Pepsi and many more.

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“Since last decade One Digital entertainment has been at the forefront of Asia’s Creator Economy boom. Staying true to our core philosophy of building diverse business and engagement opportunities for the creators and fans, MerchGarage has been empowering a variety of creators to run their merchandise stores while all the logistics from designing, product selection, tech platform, shipping, returns, and customer care are being managed by us. Integrating with YouTube’s MerchShelf is a milestone which will also help and create a platform for the fans to stay connected with their favorite creator in a more immersive way.”, says Gurpreet Singh, Co-Founder of One Digital Entertainment & MerchGarage.


MerchGarage has taken the leadership position in less than a year of its launching merchandise for a wide range of creators. It has its own production units, e-commerce platforms, and teams of fashion designers and is connected with supplier networks across the country. It has partnered with some of the best names in the shipping and logistics industry to deliver the products across the globe. As of today, MerchGarage is one of the most sought-after merchandising marketplaces in India for creators to launch their merch with ease.