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LinkedIn now gives you access to add “person” and “page” versions, giving you even more methods to increase traffic with your LinkedIn posts. The Link Sticker was launched in August, bringing more creative choices for your updates.

As you can see in these example screens shared by social media specialist Matt Navarra. In addition to the initial link sticker, which allowed users to insert a URL of their choice on top of the frame, a user can now also link their internal profiles, which may increase in-app engagement.

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More interactions have been taking place within the LinkedIn feed as the platform has expanded beyond business-only posts, which LinkedIn has attempted to further encourage via a range of new tools and features.

According to LinkedIn,

LinkedIn adds a new link sticker option

You can now add a link sticker on top of your images on LinkedIn! This will help drive more traffic to your website, event, blog, etc.

Despite the fact that LinkedIn Stories didn’t work out, parts of what would have been in LinkedIn Stories are now appearing in the company’s standard post options, such as these link sticker options and new post designs.

That offers a variety of fresh ideas for enhancing your LinkedIn profile and interacting with your audience through the app.

LinkedIn rolls out new Person and Page link stickers
Image source Social Media Today

To share the users’ writings with a large audience in your niche without having to resort to brief videos or private groups, LinkedIn looks like the most natural solution in this regard.

And if things do go south at the app, LinkedIn could be the beneficiary, which will be something to watch for all social media managers and those looking to maximize their reach and resonance.