App researcher Nima Owji claims, as seen in the tweet below, that the social network, known for being a platform aimed at the corporate and more serious scope, is about to launch a new way for its users to express themselves in posts through the “laugh” emoji.
It is coming and giving you a simple way to express that a LinkedIn post has ‘made you laugh, felt humorous, or offered light-hearted fun in a professional context.
For context, the funny reaction has been a highly requested feature.
Celebrate – Expresses that you’re celebrating an announcement, congratulating a personal or professional milestone, or praising an accomplishment. For example:
- Welcoming a new team member.
- Securing a speaking opportunity, getting promoted, or landing a new job.
- Completing a successful project launch on time or fun team offsite to end a strong quarter.
Support – Expresses that you empathize with someone’s experience or support them during a challenging time. For example:
- Demonstrating you’re there for a connection who was vulnerable about their journey in finding a new job.
- Encouraging a coworker who is finding work from home difficult to manage.
Funny – Expresses that the post made you laugh, felt humorous, or offered light-hearted fun in a professional context.
Love – Expresses that the post is heartwarming, resonates with you, or makes you feel an overall sense of appreciation or happiness. For example:
- When your child visits you at work and thinks you have the greatest job in the world.
- Posts about the importance of work-life balance.
- Witnessing a colleague achieve a goal.
- Thanking your past mentors who helped you get to where you are today.
Insightful – Expresses that you thought the post made a great point, offered a new idea, or shared helpful insights or advice. For example:
- When your company encourages you to take a day off each month to work on a project that you’re passionate about.
- Posts about tips and tricks.
Curious – Expresses that you’re intrigued by a thought-provoking perspective or question, and you want to learn more. For example:
- Asking what people think about a professional trend.
- Debating whether a graduate school makes sense at this stage in your career.
Importance of ‘Funny’ reaction –
- Laughing along with a coworker who shared a funny virtual meeting mistake while working from home.
- Sharing an inside joke relevant to your role or industry.
- Heartwarming humor that shows vulnerability.
The new “laughter” reaction can serve to “break the ice,” and the formality that Linkedin has had for years, bringing a good opportunity for brands to increase the engagement in posts and the possibility of capturing new users on social networks. Brings a possibility of maintaining a professional social network in a lighter and less plastered way, bringing a touch of humor to the daily lives of the platform’s members.