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With the year-end excitement rushing in, the digital platforms have tightened their belts to rise higher in the new year. They are leaving no stone unturned in surprising consumers with newer updates and features.

Joining the bandwagon is Instagram. The app claims to introduce several new updates that will improve the ways user content can appear outside of Instagram. The company stated in its official blog that consumer feedback was taken into consideration to make it easier for them to grow their follower base. The update also gives them access to get discovered by better previewing their content in more places.

As per the update, Image previews will now appear in Tweets when sharing Instagram posts from public accounts to Twitter. Earlier, the link just appeared in a clickable format which led users to the Instagram app without any visual representation. This will also highlight the content and show people what they’ll see when they click on the link.

Instagram states that the platform’s goal is to create a better experience for people who want to see a preview of Instagram content while scrolling on Twitter.

Also Read: Facebook outlines news feed changes in 2021

How Instagram Previews on Twitter Work

There are certain precepts that need to be followed in order to access the Image Preview update:

  • The preview of an Instagram post on Twitter will be only visible when the Instagram account is set to public, whether it’s the user’s own or someone else’s.
  • If an user writes a Tweet and includes a link to a public Instagram post, an image preview will be shown as a Twitter Card with a thumbnail in the Tweet.
  • If an user chooses to share to Twitter from Instagram, the caption from the post will appear in addition to the image preview.
  • Clicking the link of the preview on Twitter will bring the user directly to the post on Instagram.

All types of Feed posts, like Photos, Videos, Carousels, and Reels, will preview when shared on Twitter. Stories won’t show up as previews on Twitter for now.