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Instagram is currently rolling out its new in-app post-scheduling capabilities to all professional accounts in the app after trying it out with a small group of users over the past few weeks.

Businesses and creators may now schedule posts in advance without using third-party apps or Creator Studio thanks to the new feature.

The new scheduling tool will probably change the game because social media managers and producers have long relied on third-party programs to schedule posts on Instagram.

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Given that app researcher Alessandro Paluzzi mentioned that Instagram was developing a scheduling function back in July, the introduction of the new capability isn’t exactly a surprise.

This overview shows how the new Instagram post-scheduling feature allows you to directly plan images, carousels, and reels within the app up to 75 days in advance.

You’ll be able to schedule Reels by:

  • In the creation flow, tap ‘Advanced Settings’ before sharing the post
  • Tap ‘Schedule this post
  • Select the time and date you want it to go live
  • Tap ‘Schedule’ in the post composer

However, it might make it simpler to manage your content when you’re on the road, and the ability to plan Reels in particular might let you get the most out of your content.

post-scheduling tools for business accounts
Image credit: Social media today

According to Instagram’s messaging, only Professional Accounts will have access to it for the time being, though anyone may change to a Professional Account in the app by turning on the option in your account settings.

If you don’t have the option now, Instagram claims that it will be available to you soon.