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According to Tech Crunch, Instagram is now allowing users to share anyone’s posts or reels through a QR code, they can also share a QR code location through its searchable map experience. Users can now head to any Reel, post, or location and hit the three-dot menu to see the option for QR code sharing. Alternatively, on the web, users can add “/QR” to a post’s URL to generate a QR code.

While people earlier used to think sharing posts with others can be done only through direct messages or a URL, QR codes can be effective in marketing campaigns and this is the first time the company is releasing such an option for individual posts.

Image Credit: Tech Crunch

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“To make it easier for people and businesses to share specific content, we recently launched the ability to create QR codes for profiles, tags, locations, reels, and more,” a Meta spokesperson told TechCrunch.

This feature could be handy for many use cases:

1. Actors can post it to different places to promote their next movie or show

2. Musicians can post a QR code to lead people to a Reel that might be teasing their next song or album

3. Restaurants can print these out so people can look at the place and photos before visiting it.

4. Some startups like Batch have tried to use QR codes to make shopping quicker.

So it wouldn’t be surprising if Instagram leverages QR codes to push its shopping-related efforts. Shoppers can display demo products or stage them virtually to eventually drive customers to individual product posts on Instagram via QR codes.

A Google executive in July mentioned that young people in the U.S. are increasingly using platforms like Instagram to discover new places to visit, and the Meta-owned platform rolling out sharable QR codes can aid that search for the next great restaurant or live music venue.