Gifts for Reels
According to the Instagram blog, they’ve stated today that all US-based Reels creators who meet the requirements will now be able to accept virtual gifts from their fans via a button on their clips, following a test period that began in November last year.
As you can see from this overview, Reel viewers will be able to buy virtual gifts in-stream using Stars, Meta’s in-app currency, at various cash prices. They will subsequently be able to donate money to their preferred creators using their virtual stickers as a tool.
How much money? As per IG: “Viewers will purchase stars and use them to send you gifts on Instagram. Instagram will then provide you with a revenue share from your reels that received gifts on a monthly basis equal to $.01 USD for every star received from fans.”
On the basis of the current Stars purchase price, that also translates to a creator split of about 40%.
Creators won’t be able to turn their Stars gifts into cash until they achieve a cashout threshold of $100 (which can include revenues from other monetization programs).
It’s an additional revenue stream for creators, and Reels creators in particular, on the app, which has developed into a crucial battleground for short-form video platforms as they compete to figure out how to best retain top artists.
For years, audiences have discovered Sairaah through a phone screen. Whether it was an unplugged…
For more than two decades, Abhijit Vaghani has been behind some of India's most memorable…
For millions of Indians, Mayo Japan is already a familiar face. The Japanese creator, whose…
Seven years ago, Agu Stanley Chiedozie arrived in India from Nigeria as a student. Like…
Reality television is no stranger to competition, drama, and celebrity appearances. But ZEE5’s “Maa Hai…
In the creator world, audiences can usually tell when something feels forced. That is what…
Leave a Comment