Cannes may have started as a cinematic sanctuary, but in 2025, the red carpet isn’t just for film stars — it’s for the internet’s biggest names too. Once gatekept by film buffs and luxury fashion houses, the French Riviera has officially opened its golden doors to content creators. What began as a few viral moments has now grown into a full-fledged creator movement. And this year? The energy is unmatched.
Digital stars aren’t just dressing up and showing up — they’re shaping the cultural narrative of Cannes. Their presence marks a generational shift in who gets to be seen, heard, and celebrated on the world’s most glamorous stage. Scroll through the this year’s coverage, and you’ll spot creator-led fashion moments, brand takeovers, and stories that go way beyond cinema.
The Originals Who Walked So Others Could Slay!
Masoom Minawala has been repping India at Cannes for years, but in 2025, she returned not just as a fashionista — but as a symbol of consistency, culture, and creator power. Her custom Arpita Mehta mirror-work outfit wasn’t just a look; it was a statement. The kind that says, “Creators have earned this stage.” Each year, she raises the bar not just for herself, but for everyone watching from their screens.
This year’s Cannes creator cast reads like a dream collab list. Nancy Tyagi is back — not just as a designer, but as a phenomenon. Her stitched-from-scratch gowns continue to break the internet and re-define DIY fashion. Parul Gulati turned heads in a dress made from her own brand’s hair extensions (yes, you read that right). And Sejal Kumar brought rockstar vibes in a bold, glittering ensemble by Papa Don’t Preach — proving pop meets power on the carpet.
But wait, there’s more: Nitibha Kaul, Sakshi Sindwani, Shalini Passi, Disha Madan, Niharika NM, and RJ Karishma all showed up and showed out. Whether it was full glam, brand alignment, or pure energy, this group repped every facet of modern Indian content — fashion, comedy, art, music, beauty, and business. It wasn’t just a creator moment; it was a content revolution. Read on to discover each one’s unique diva moment!
Back at Cannes and bigger than ever, Nancy Tyagi cemented her status as a fashion disruptor. Known for designing and stitching her own outfits, she once again stunned in intricately crafted gowns that rivaled couture — only these were made with her bare hands. Her presence was more than just a fashion moment; it was a sweet ode to her mother’s favourite colour. Nancy proved that creativity and craftsmanship, not just big budgets, can own the red carpet.
Parul Gulati turned heads with one of the boldest fashion statements of the year — a custom gown made using hair extensions from her own brand, Nish Hair. It wasn’t just avant-garde; it was pure entrepreneurial genius. By literally wearing her business, Parul merged personal style with branding in a way that felt futuristic, fearless, and entirely Cannes-worthy.
Sejal Kumar brought a wave of glam-rock energy to Cannes 2025 in a glittering, structured number by Papa Don’t Preach. The bold silhouette and glistening finish screamed confidence, while her signature charm kept it grounded. Known for her journey from YouTube to stage performances, Sejal’s look was a nod to her genre-defying identity — a creator who doesn’t fit in a box, but owns every one she enters.
Nitibha Kaul’s red carpet debut was a masterclass in elegance and intention. As a beauty entrepreneur and lifestyle creator, she brought a balanced blend of sophistication and influence to the scene. Dressed in a stunning custom ensemble and styled with sharp detail, Nitibha showed that creators can do soft glam and smart brand — all in one stride.
Representing size inclusivity with style, Sakshi Sindwani showed up in a custom Abu Jani Sandeep Khosla outfit that dripped in metallic magic. The look — complete with sequins, beads, and a dramatic cape — was couture meets celebration. Sakshi’s presence was a reminder that the red carpet belongs to every body type, and that confidence, not convention, sets the tone.
With her roots in dance and digital comedy, Disha Madan arrived like a breath of fresh air. Her red carpet look was dynamic and polished, perfectly echoing her lively online persona. Disha represented the crossover potential of creators who entertain across formats — reels, performances, or even the biggest stage in the world.
A collector, philanthropist, and fashion-forward visionary, Shalini Passi brought her signature blend of art and elegance to Cannes. With every look, she blurred the lines between canvas and couture, proving that true style is a form of expression. Her presence added a layer of refined sophistication to the creator contingent, embodying luxury with purpose.
One of the first Indian creators to walk the Cannes red carpet, Masoom Minawala is now a red carpet regular. Her 2025 appearance in a dazzling Arpita Mehta gown was a nod to her fashion influencer roots — but also a flex on how far she’s come as a global brand ambassador and entrepreneur. With every step, she continues to champion Indian designers on an international platform.
Actress and digital darling Anushka Sen showed that Gen Z is not just watching global culture — they’re shaping it. Her Cannes appearance was fresh, youthful, and aspirational, reinforcing her status as a crossover star between digital screens and international spotlights.
Beauty creator Sarah Sarosh brought her influencer edge to Cannes with looks that were equal parts editorial and edgy. Whether it was her glam or her presence at high-profile brand events, Sarah carved space for Indian beauty influencers to be taken seriously in the global luxury scene.
Simran’s sleek aesthetic and polished presence gave influencer fashion a sharp editorial edge. With a minimal yet high-impact wardrobe, she balanced brand alignments with personal expression — a blueprint for the next-gen influencer era.
Cannes 2025 proved that Indian creators are no longer just walking the red carpet — they’re redefining it. Whether it’s Shalini Passi blending luxury with art or Sakshi Sindwani championing body positivity with couture elegance, today’s creators are builders of influence, culture, and commerce. They’re not just shaping trends — they’re shaping the future of fashion, branding, and identity on a global scale.
For legacy brands aiming to tap into relevance and resonance, creators are the new essential. Agencies like Fetch India are leading the charge, pairing Indian digital stars with giants like L’Oréal, BMW, and Grey Goose. With Brut India continuing its Cannes partnership, Indian creators now have the global stage they deserve — and they’re using it to tell stories that stick.
But this year’s fashion moments weren’t just about what was worn — they were about why. Every OOTD felt like a narrative. Nancy Tyagi’s hand-stitched gowns, Masoom Minawala’s couture elegance, and Sakshi’s dreamy capes weren’t just about style — they were about storytelling. Cannes 2025 wasn’t just about who wore what — it was about what it meant, and the creators leading that conversation.
Let’s talk cinema — because Cannes is a film festival at its core. Some critics still question whether content creators dilute that essence. But here’s the truth: creators are bringing new audiences to the world of cinema. Maybe not everyone’s doing deep-dive reviews, but they’re capturing red carpet premieres, highlighting documentaries, and democratizing an otherwise niche event.
Sakshi Sindwani and others have been sharing BTS clips, creator-fan interactions, and yes, nods to film screenings. The potential here is massive. Imagine a world where indie films get attention because creators shared their trailers or takeaways in 60-second clips. That’s not distraction — that’s access. And it could be the next evolution of Cannes coverage.
Content creators at Cannes aren’t just borrowing the spotlight — they’re reframing the lens. With every outfit, partnership, and post, they’re redefining luxury, influence, and what it means to be “seen.” In 2025, they’re not just tagging along. They’re shaping conversations, opening doors, and giving millions a front-row seat to one of the world’s most exclusive festivals.
So, the next time someone questions why a creator is at Cannes — maybe the real question is: how did Cannes go so long without them?
~First Copy will stream from 20 June for free exclusively on Amazon MX Player~MUMBAI, India–June…
Ready for your weekly download of everything trendy in the social media universe? This week’s…
Ready for your weekly scroll through the wildest brightest and most wholesome drops in the…
Actor and digital superstar Apoorva Mukhija is once again capturing the spotlight, this time as…
If you thought fairytales were just for the movies wait till you hear about YouTube’s…
What happens when your fave creator turns her wardrobe into a movement? You get Mansi…
![](data:image/svg+xml;charset=utf-8,<svg height="400px" width="1000px" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
Leave a Comment