Meta believes that as a social technology company, it is their duty to help people feel safe for connecting and engaging on the platform. Unfortunately there’s always one form of abuse that exists when people interact i.e. bullying and harassment. Let’s have a look at Meta’s approach to addressing bullying and harassment.
The challenge of online bullying isn’t new to social media and Meta is using new technologies to reduce it on their platform. It is also giving people tools to protect themselves and also measure how the company is doing.
Meta believes that when it comes to harassment and bullying it is the context and intent that matter. “Bullying and harassment are often very personal — it shows up in different ways for different people, from making threats to make personally identifiable information public, to making repeated and unwanted contact.” Meta’s Bullying and Harassment policy prohibits the content and behavior of this type.
Meta has developed AI systems that can identify many types of bullying and harassment across the platforms. But it can become difficult at times for the system to distinguish between a bullying comment and a light-hearted joke. “As a result, detecting such bullying can be more challenging than other types of violations. While we are always working to improve our technology, our metrics, particularly those for proactive rate and prevalence reflect the reality of having to rely on reports from our community.” Meta says.
Prevalence metrics allow the company to track how much violating content people are seeing on their apps. Meta says:
Furthermore, Meta is working hard to reduce the content of this type. Moreover the company wants to equip its community with tools to protect themselves.
Lastly, Meta’s Bullying Prevention Hub on the Safety Center is a resource for teens, parents and educators who seek help and support.
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