Social Media means entertainment for many and as that happens, the most seen and shared content is memes. Memes have become a part of the culture on any platform and majorly on Instagram. Meta-owned platform, yesterday shared the top trends and themes from India.
Instagram introduced the Global Meme Summit last year, which was pitched as a Zoom-based event to “celebrate Meme Creators around the globe” with a “deep dive into trends, meme masterclasses, networking & collabs, and exclusive conversations with Instagram leadership.” That inaugural summit brought together 20 creators for speeches from Meta executives like Mark Zuckerberg and Instagram’s head of product Vishal Shah.
As reported by The Indian Express, to discuss trends in memes, memers, and creators from around the world, the platform came together virtually for the 2nd annual Global MemeCon (formerly known as Global Meme Summit), organized by Instagram. An exclusive viewing party was also held in Mumbai with top memers and creators from India in attendance, where trends about the Indian memeaverse were shared.
Ankit Chauhan aka @oyeankit, who is a meme creator from Surat, has moved the internet and made people laugh internationally too, was one of the speakers at the global MemeCon. He said, “It’s great to see the meme community come together and chart the ways and means by which memes can be intertwined with culture even further. I was glad to be representing India at the Summit and highlight some of my memes that have traveled from Surat to San Francisco and beyond, on Instagram.”, wrote The Indian Express.
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“Trends from the Indian memeaverse highlight how memes fuel culture and we’re glad to share them, so more people in the ecosystem understand the meme space even further. Now with Reels, memes have evolved from photos, and GIFs, to short videos, and creative tools like Remix, collab, and original audio, are helping accelerate creativity in memes all across India,” said Paras Sharma, Director of Media Partnerships, Facebook India (Meta).
This includes the dominance of comedy memes and the prominence of topical memes.
Here are some of the most popular ‘meme’ types in India,
As listed by Instagram, some of the trending hashtags have been:
Topical and cultural moments that created meme-storms were:
#Choti Bachi Ho Kya?
#Shark Tank India memes
#Your accent is so sexy
#Hera Pheri Memes