Fujifilm India Pvt Ltd. has launched a special campaign to mark the celebration of love this Valentine’s day. As part of its V-Day campaign, Fujifilm Instax has announced a social media contest Spread The #LoveVibes. Besides the online activation, it has introduced exciting limited-edition offers and variations to its flagship Instax Mini series.
The master campaign includes the introduction of an exciting Cupid Box, AR Filter launch, a social media contest, and engagement with Instaxinfluencers.
As a part of this campaign, Fujifilm is welcoming people to share their stories of love using the recently launched Instax AR filter. Instax will be introducing an AR filter on Instagram in different variations featuring various Instax film sizes, i.e. Mini, Square & Wide.
Users can use these filters, share their love stories with the hashtag #LoveVibes, and stand a chance to win the new and limited-edition Instax Mini 11 Cupid Box. Some of the stories shared, will also be receiving Instax goodies. The contest is live across Instax’s social media handles. It includes fun surprises such as exciting Q&As with some of the loved influencer couples.
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Joining Instax in this celebration of love will be some of the best-known influencer couples like Zoya (Jyotsana Haldkar) and Sameer Mark, Ranji Chopra Rawat and Prashant Rawat, Monica Anand and Sampath Vinay, Sonia Garg and Yash Bhardwaj, Sowmya Sathyaraj and Sathyaraj Arumugam who will be sharing their love stories with audiences and fans.
With the new Instax Cupid Box, Fujifilm is bringing together people to create, capture and cherish all their memories in an instant. The newly launched, special-edition limited-run Cupid Box will be available in two variants: Instax Mini 11 and Mini 9 and can be bought online and offline.
The price of the box will start from INR 6,499/- (for Instax Mini 11) and INR 4,999 (for Instax Mini 9). Currently available at a discount across platforms, the box will include an Instax Mini 9 or 11 camera, Instax Mini Glossy Film Pack (10×2 pack), Instax Fridge Magnets (5 pack), Instax LED Bunting, Batteries, and a Camera Strap.
Speaking about the initiative, Koji Wada, Managing Director, Fujifilm India Pvt Ltd, said, “Instax’s true popularity lies in its ability to capture and print love instantly! Valentine’s Day is another occasion for people, couples, friends, and family to create and capture memories that stay forever. With this new campaign, we celebrate the season of love and bring our latest Instax variation for all.”
Talking about the campaign, Arun Babu, General Manager, ElD, Optical Devices & Instax Division, said, “We’ve always been committed to product innovation and that reflects in our offerings. Our Instax range of instant cameras reflects the spirit of celebrations and comfort, allowing users to create memories, capture them instantly and cherish them forever. The new campaign, Spread the #LoveVbes with Instax along with the Cupid Gift Box, celebrates Valentine’s day like no other!”
With the new Cupid Gift Box, Fujifilm invites users to celebrate Valentine’s day with their precious ones and enjoy the season of love.