Facebook: Introducing Live Shopping Experiences

With the holiday season just around the corner, Facebook, starting November 1 will host daily live shopping experiences on both Facebook and Instagram. Here’s all you need to know about the experience.

Tune In Daily for Drops, Exclusive Deals and More

Starting November 1, Facebook will host daily Live Shopping experiences on Facebook and Instagram where people can find the latest gifts, exclusive deals, get advice from fellow shoppers and connect with celebrities, creators and brand experts. The experience will also include brands like Benefit Cosmetics, Cocokind, Macy’s, Paintbox Nails, Tanya Taylor, Ulta Beauty, Vuori and Walmart to educate shoppers and share exclusive deals. 

People can discover the latest sought-after products on the Instagram Shop tab. The products will feature drops to collections, curated by the creators and the Instagram @shop team. People can also sign up to receive a notification regarding an item’s availability for purchase.

Support Small Businesses and #BuyBlack

Facebook is bringing back #BuyBlack Friday to highlight Black-owned businesses which are also providing weekly #BuyBlack collections on Facebook and Instagram. Facebook understands that the holiday season is important for small businesses. Hence, November 5 onwards people can tune in every Friday in November to the #BuyBlack Friday show. The show will feature Black-owned businesses’ Live Shopping segments including Shaquanda’s Hot Pepper Sauce, House of Takura and Obia Naturals, in addition to special guests and other surprises.

Shop Exclusive Gifts and Offers

“This season, we’re bringing exclusive gifts to Shops that will be available when people checkout on Facebook or Instagram. This season, you may find gifts from Facebook and Instagram, like 20% off your first purchase and free shipping, when you complete an eligible purchase directly on our apps. And when you make an eligible purchase directly on Facebook or Instagram, you can also refer up to 10 friends to take advantage of an exclusive deal.” Facebook said on their Newsroom.

Shop Locally and Sustainably

Facebook Marketplace which offers the facility to shop locally is an easy and eco-friendly way to discover unique and hard-to-find gifts. Facebook has introduced a few updates on Marketplace to help you shop easily, locally and responsibly this season:

• Create and share a meetup plan: Create a meetup plan for an in-person transaction — including location, time and date — and share it with your friends via Messenger to let them know where you’re headed and encourage safer meetups.
• Meetup preferences: Sellers can let buyers know how they prefer to exchange an item locally, such as a public meetup or via door dropoff or pick up to minimize in-person transactions.
• Saved search: Looking for a particular item on your wishlist? Create a saved search on Marketplace to get notifications when new listings match your criteria.

Support Businesses and Causes You Care About

To further the spirit of giving, Facebook is making it easy to donate to fundraisers for businesses. Visit facebook.com/fundraisers to help a business, friend or cause in need.

Siddhartha Dange

A fandom whiz weaving stories from neurons to frame a narrative while being a cerevisaphile and a patron for endless conversations.

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