Every February, customers are offered exciting deals by brands on things that are considered Valentine’s Day necessities, especially focusing on couples. Faasos, the flagship brand of Rebel Foods, too aimed to break the clutter with its new Date A Wrap campaign collection and its social campaign.
The brand launched a special Date A Wrap collection featuring its most celebrated and customer-loved wraps across its 340+ locations in India. This is a limited-time collection for which the brand ran a campaign under the hashtag #DateAWrap on its social media channels.
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Donning the Cupid’s hat, the brand created human-personified dating profiles of their Valentine’s special wraps collection and right-swiped on singles on these dating apps. Once these singles respond with the right swipe, it’s a match made in wrap heaven as they receive a delectable wrap from the brand to relish on.
To further promote the campaign, the brand is collaborating a mix of micro and macro influencers on Instagram to reach a million users. Influencers shared their fun experiences in ‘dating a wrap’ this love season. The campaign started on 8th February 2022 and ran till 14th February 2022.
Speaking about the campaign, Indrajit Ghosh, VP – Marketing Communication, Rebel Foods said, ‘“With Faasos, our core brand belief is doing the un-regular & breaking stereotypes. Love is in the air, and while many brands participate in campaigns to give their customers incentives on Valentine’s Day, at Faasos we strive to be different.
This year, Faasos is encouraging people, especially singles, to love and treat themselves with its unique campaign. In our unique way, we have set up profiles of popular Faasos wraps on a popular dating app celebrating Valentine’s Day. When singles come across Faasos’ witty profile, they are bound to get thrilled at the prospect of being wooed albeit by their favorite wrap.”
Under the campaign, Faasos is celebrating and surprising singles by reaching them directly through dating apps in multiple cities like Mumbai, Delhi, Pune, Chandigarh, Bangalore, and Kolkata.