Duolingo is on the streets with the campaign Shuddh Bhasha Abhiyaan to make sure it’s a clean and best language environment only in India.
What is Duolingo?
Duolingo is an app for studying languages and it has gained popularity over the years. The app has more than 300 million users globally and has established a reputation for making language learning enjoyable, interesting, and accessible for people of all ages and backgrounds. This article will examine Duolingo’s mission and current advertising strategy in India in greater detail.
Luis von Ahn and Severin Hacker developed the program in 2011 with the goal of increasing global accessibility to language learning. With the help of a novel methodology they created, users can now learn at their own pace and monitor their development over time by combining game-like elements with language teaching.
Indian users now have access to Duolingo’s services thanks to an ongoing advertising effort there. The campaign focuses on highlighting how the app can assist users in learning English, which is a highly sought-after talent in India’s expanding economy.
While the app gets better and does the best of its work over the application only, the recent development of its Instagram handle in India has taken up a campaign that is not just motivating but is also catching eyes for its fun elements.
Duolingo’s funny reel of the mascot correcting spelling garnered millions of views and the internet has loved how they are working towards the betterment of language- while educating the public!
What started with Duolingo posting a reel where their mascot goes and like a grammarnazi corrects the spellings around the world has now taken the face of a campaign where the mascot is promoting Shuddh Bhasha Abhiyaan!
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The campaign sees the mascot at places but they have also been collaborating and spreading the word about the app around via content creators.
The Indian Chick X Duolingo
Aapkajags X Duolingo
Shibani Bedi X Duolingo
Theaadarguy X Duolingo
The team has also been following up with the trends but with a caption-game strong!
Impressive results have been seen from Duolingo’s advertising effort in India, where the app’s user base would expand too. This app’s ability to make language learning enjoyable and approachable, as well as its emphasis on teaching English, which is a highly sought-after talent in the Indian job market, can be credited in part for its success.
With the help of the cutting-edge language-learning app Duolingo, acquiring a new language has never been easier or more entertaining. Its ongoing advertising effort in India has done a great job of promoting the app’s features and assisting users in honing their English. Duolingo is undoubtedly worthwhile checking out whether you’re a student, a professional, or just someone seeking to learn a new language.
The app is winning hearts with its content and how. Here’s to seeing more of their amazing fun content while making sure we learn a new language and maintain the streak with Duo, or this happens to us.