What Your Navratri Colour Reveals About Your Inner Creator
Nine nights, nine colors, and let’s be honest nine opportunities to plan your OOTDs with scary precision. But here’s the twist: what if your Navratri …
Messy, Low-Effort Instagram Posts Are Winning, Here’s Why!
Once upon a time, Instagram feeds looked like moodboards. Perfectly colour-coordinated posts. Carefully chosen filters. The dreaded 3x3 grid t…
Why India’s Creator Economy Just Leveled Up in 2025
The creator economy isn’t just vibing anymore, it’s thriving. 2025 has turned into a blockbuster year for Indian creators, with jaw-dropping stats, go…
The Rise of Poetry, Stand-Up & Spoken Word Online
Scroll through your feed and you’ll notice something, people aren’t just laughing at memes or vibing to music anymore. They’re pausing. Listening. May…
If It’s Instagrammable, It Sells: The Aesthetic Economy of Creators
Let’s be real, half the time, we don’t buy something because we need it. We buy it because it looks cute on our feed. 📸 Whether it’s pastel coffee…
W.i.S.H.’s Debut Album ‘Sweetburn’ Is Here And It’s On Fire
India’s first Pop girl group in 23 years, W.i.S.H just dropped their highly anticipated debut album, Sweetburn. At a time when female artis…
Amazon MX Player Drops Sena – Guardians of the Nation Trailer
Some stories don’t just get told, they stand tall, much like the spirit of a soldier standing tall at the border. This Independence Week, Amazon MX Pl…
All About Music 2025 Is Here To Make The Most Of ‘Momentum’
All About Music, India’s premier B2B conference for the music industry, returns for its 9th edition this year. The conference is taking place at Grand…
Best friends, Brand Briefs and Algorithms: Inside the Gen-Z Creator Friendships
The Rise of Gen-Z Creator Friendships Online There was a time when friendship meant passing notes in class and exchanging friendship bands with you…
Know Why KR$NA’s ‘Yours Truly’ Is The Perfect Mixtape!
Okay, let’s keep it real: if you’re not spinning KR$NA’s ‘Yours Truly’ on repeat right now, wyd? The Delhi rap king just dropped a mixtape that’s so r…